Questions from Business Foundation

Q: Describe six stages in the product development process. (1

Describe six stages in the product development process. (1) Apple claims to never do any marketing research for new product ideas but instead creates products that Apple employees themselves would be...

Q: Define brand, and explain the concepts of brand equity and brand

Define brand, and explain the concepts of brand equity and brand loyalty. (1) Can a brand with a bad reputation be rescued? Would a company be wiser to just drop a “bad brand” and start fresh with som...

Q: Identify four ways of expanding a product line, and discuss two

Identify four ways of expanding a product line, and discuss two risks that product-line extensions pose. (1) If McDonald’s had been relatively unknown to French diners when the company entered that ma...

Q: List the factors that influence pricing decisions, and explain break-

List the factors that influence pricing decisions, and explain break-even analysis. (1) Why wouldn’t a firm just drop any product that isn’t selling in high enough volume to reach its break-even point...

Q: Identify nine common pricing methods. (1) What steps

Identify nine common pricing methods. (1) What steps could a company take to determine the perceived value of its products in its target markets? (2) How can patterns of temporary price discounts “tra...

Q: Differentiate among the major types of economic systems. (1

Differentiate among the major types of economic systems. (1) Why are no economies truly free, in the sense of having no controls or restrictions? (2) What are some possible risks of privatizing basic...

Q: Explain the role of marketing intermediaries in contemporary business, and list

Explain the role of marketing intermediaries in contemporary business, and list the eight primary functions that intermediaries can perform. (1) Why wouldn’t a computer manufacturer do all the work of...

Q: Identify the major types of wholesalers, and summarize four trends shaping

Identify the major types of wholesalers, and summarize four trends shaping the future of wholesaling. (1) Why does McKesson promote itself as a health-care services company, rather than as a logistics...

Q: Identify the major retailing formats, and summarize six trends shaping the

Identify the major retailing formats, and summarize six trends shaping the future of retailing. (1) Would it ever make sense for Amazon to open retail stores? Why or why not? (2) Moving into the futur...

Q: Explain the strategic decisions that manufacturers must make when choosing distribution channels

Explain the strategic decisions that manufacturers must make when choosing distribution channels. (1) Would two manufacturers trying to reach the same customer segment with similar products use identi...