Questions from Business Foundation

Q: Identify five key attributes of distribution channel design and management.

Identify five key attributes of distribution channel design and management. (1) Does exclusive distribution limit the potential size of a manufacturer’s market? Why or why not? (2) Is it ethical for o...

Q: Highlight the major components of physical distribution and logistics. (

Highlight the major components of physical distribution and logistics. (1) Given the huge volume of small packages that Amazon ships every year, should it consider starting its own transportation comp...

Q: Describe the three major tasks in crafting a communication strategy, and

Describe the three major tasks in crafting a communication strategy, and identify four important legal aspects of marketing communication. (1) Why do credit card companies target students even though...

Q: Identify the major types of advertising, the most common advertising appeals

Identify the major types of advertising, the most common advertising appeals, and the most important advertising media. (1) Do fragmented media make it easier or harder for marketers to engage in segm...

Q: Explain how direct marketing differs from advertising, and identify the major

Explain how direct marketing differs from advertising, and identify the major forms of direct media. (1) Would an iPhone app that streams QVC or another shopping channel to mobile phones be an effecti...

Q: Describe consultative selling, and explain the personal-selling process.

Describe consultative selling, and explain the personal-selling process. (1) Why is the canned approach inadequate for many selling situations? (2) Why should a salesperson take the time to qualify sa...

Q: Explain the interaction between demand and supply. (1)

Explain the interaction between demand and supply. (1) How does the interaction of demand and supply keep a market in balance, at least approximately and temporarily? (2) If the prices of complementar...

Q: Define sales promotion, and identify the major categories of consumer and

Define sales promotion, and identify the major categories of consumer and trade promotions. (1) If 99 percent of coupons are never used, why do companies keep printing so many? (2) If wholesalers and...

Q: Explain the uses of social media in customer communication and the role

Explain the uses of social media in customer communication and the role of public relations. (1) If marketers are advised against blatantly promoting their products in social media, why should they bo...

Q: Define accounting, and describe the roles of private and public accountants

Define accounting, and describe the roles of private and public accountants. (1) Why would a private accountant bother with becoming a CPA? (2) What effect can unreliable or uncertain accounting have...