Questions from Consumer Behavior


Q: Should members of a religious group adapt marketing techniques that manufacturers customarily

Should members of a religious group adapt marketing techniques that manufacturers customarily use to increase market share for their secular products? Why or why not?

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Q: Go to www.maxlang.com. How much would you

Go to www.maxlang.com. How much would you pay for a belt for casual or business wear? How much does Max Lang charge? Is Max Lang selling belts or status? How can the Max Lang website overcome problems...

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Q: Sears, JC Penney, and Walmart tried hard in recent years

Sears, JC Penney, and Walmart tried hard in recent years to upgrade their images and appeal to higher class consumers. How successful have these efforts been? Do you believe this strategy is wise?

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Q: What are some of the obstacles to measuring social class in today’s

What are some of the obstacles to measuring social class in today’s society? Discuss some ways to get around these obstacles.

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Q: What consumption differences might you expect to observe between families characterized as

What consumption differences might you expect to observe between families characterized as underprivileged versus those whose income is average for its social class?

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Q: How do you assign people to social classes, or do you

How do you assign people to social classes, or do you at all? What consumption cues do you use (e.g., clothing, speech, cars, etc.) to determine social standing?

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Q: Describe the progressive learning model and discuss why this perspective is important

Describe the progressive learning model and discuss why this perspective is important when marketing to subcultures.

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Q: Thorstein Veblen argued that men used women as “trophy wives”

Thorstein Veblen argued that men used women as “trophy wives” to display their wealth. Is this argument still valid today?

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Q: Research suggest that social class influences how much compassion people show to

Research suggest that social class influences how much compassion people show to others who need help. For example, one study reported that luxury car drivers were more likely to cut off other motoris...

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Q: Discuss the pros and cons of the voluntarily childless movement.

Discuss the pros and cons of the voluntarily childless movement.

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