Questions from Consumer Behavior


Q: Have groups find good and bad examples of advertising targeted toward “

Have groups find good and bad examples of advertising targeted toward “seasoned citizens.” To what extent do these ads stereotype the elderly? Do you think that the elderly would like or resent the im...

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Q: Go to www.burberry.com. How does this prestige

Go to www.burberry.com. How does this prestige fashion label use social class and status to sell its products? Comment on their approach. Does this approach make you want to buy such products? Explain...

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Q: Define discretionary income.

Define discretionary income.

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Q: Why is it difficult to identify consumers in terms of their ethnic

Why is it difficult to identify consumers in terms of their ethnic subculture membership?

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Q: Go to www.alloy.com and www.teensplatform.

Go to www.alloy.com and www.teensplatform.com. These are portals geared toward teens. How do these sites differ from Yahoo or Google for information search, ecommerce, and the presentation of other in...

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Q: What is the difference between a high-context and a low

What is the difference between a high-context and a low-context culture? What is an example of this difference?

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Q: Who are acculturation agents? Give two examples.

Who are acculturation agents? Give two examples.

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Q: Go to www.seventeen.com/cosmogirl and www.

Go to www.seventeen.com/cosmogirl and www.cosmopolitan.com. How are these two sites different? What are their two target markets? What messages and values are being transmitted by the two websites? Ho...

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Q: What one variable is the best indicator of social class? What

What one variable is the best indicator of social class? What are some other important indicators?

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Q: What is a ritual? Describe three kinds of rituals and provide

What is a ritual? Describe three kinds of rituals and provide an example of each.

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