Questions from Consumer Behavior

Q: Why are Hispanic American consumers attractive to marketers?

Why are Hispanic American consumers attractive to marketers?

Q: What is acculturation? How does it differ from enculturation?

What is acculturation? How does it differ from enculturation?

Q: Describe the processes involved when a person assimilates into a new host

Describe the processes involved when a person assimilates into a new host culture.

Q: Why are Asian Americans an attractive market segment? Why can they

Why are Asian Americans an attractive market segment? Why can they be difficult for marketers to reach?

Q: What is culture? List three dimensions social scientists used to describe

What is culture? List three dimensions social scientists used to describe a culture and give an example of each.

Q: Ask a student to bring in an ad in which the brand

Ask a student to bring in an ad in which the brand being marketed was at one time a status symbol, but fell out of fashion for a time (e.g., Cadillac, Parker Pen, Izod-Lacoste, etc.). Have the student...

Q: Describe the difference between arts and crafts.

Describe the difference between arts and crafts.

Q: What is a cultural formula? Give an example.

What is a cultural formula? Give an example.

Q: Who are innovators? Early adopters? Laggards?

Who are innovators? Early adopters? Laggards?

Q: Assign student groups to visit two local supermarkets to find out if

Assign student groups to visit two local supermarkets to find out if either has segmented their market based on the subculture or ethnic background of their customers. How many subcultures does each s...