Questions from Fundamentals of Strategy


Q: Following on from the previous questions and making use of Section 1

Following on from the previous questions and making use of Section 1.3.2, what alternative strategies do you see for Airbnb?

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Q: In terms of Figure 9.6, what type of change

In terms of Figure 9.6, what type of change did La Redoute undertake with its digital transformation?

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Q: Converting good strategic thinking into action can be a challenge: examine

Converting good strategic thinking into action can be a challenge: examine how Airbnb has achieved this by considering the elements seen in Section 1.3.3.

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Q: Draw a basic sociogram of Alibaba’s network (see Section 2.

Draw a basic sociogram of Alibaba’s network (see Section 2.2.3 and Figure 2.5): some simplification may be necessary. Explain why Alibaba’s network might be useful.

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Q: How do you think the different institutional environments internationally have influenced Juul’s

How do you think the different institutional environments internationally have influenced Juul’s overseas strategy so far and what kinds of countries do you think it should prioritise?

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Q: What other ‘uncertainties’ might have been considered beyond the two finally

What other ‘uncertainties’ might have been considered beyond the two finally considered here (use the headings of political, economic, social, technological, ecological and legal)?

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Q: What are the different implications of these scenarios for an international consulting

What are the different implications of these scenarios for an international consulting firm such as Deloitte? Which scenario would it like best; which would it like least?

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Q: Carry out a PESTEL analysis of Alibaba at the time of the

Carry out a PESTEL analysis of Alibaba at the time of the case. Evaluate the balance of opportunities and threats, using the same kind of figure as in Illustration 2.1.

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Q: Taking one of the FANG companies, what do you think is

Taking one of the FANG companies, what do you think is its greatest macro-environmental threat, and what is its greatest macro-environmental opportunity?

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Q: Have the Opportunities and Threats changed since 2018? How would you

Have the Opportunities and Threats changed since 2018? How would you update this analysis?

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