Questions from General Business

Q: What is product placement? Why does it tend to work where

What is product placement? Why does it tend to work where some forms of conventional advertising sometimes fail? Identify some examples of product placement from your region.

Q: What steps need to be amended in the development of services compared

What steps need to be amended in the development of services compared to products, and why?

Q: Suppose that a small trader sells an average product for $8

Suppose that a small trader sells an average product for $8.50. When the trader checks prices from his supplier, he discovers that the cost per product to him, including discounts, is $5.30. What is t...

Q: Describe psychological pricing. What types of products would be best suited

Describe psychological pricing. What types of products would be best suited to psychological pricing? How is psychological pricing used in the retail environment?

Q: For this exercise, select a car or truck that interests you

For this exercise, select a car or truck that interests you and identify the target market. Once you’ve identified the target market, describe the features of the vehicle that appeal specifically to t...

Q: What differentiates direct distribution from all other forms of distribution?

What differentiates direct distribution from all other forms of distribution?

Q: What should my business plan look like?

What should my business plan look like?

Q: Search for some of the best viral marketing videos of all time

Search for some of the best viral marketing videos of all time and chose one to analyze. What is the product being marketed, and who is the target market? How does the advertisement appeal to the targ...

Q: Do you think that the promotional mix will change over time?

Do you think that the promotional mix will change over time? How might it be different in three years? Be sure to address this in your proposal.

Q: What are the responsibilities of each party—the customer, the

What are the responsibilities of each party—the customer, the airline, the hotel, and the on-line travel company—in this situation?