Questions from General Business


Q: Would you advise iTunes to continue with the three-tier pricing

Would you advise iTunes to continue with the three-tier pricing system for music products or to return to a one-price policy? Explain your answer.

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Q: Who is the target market for streaming music services?

Who is the target market for streaming music services?

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Q: Most streaming services offer a free, ad-supported model as

Most streaming services offer a free, ad-supported model as well as a subscription service. What are the advantages of each option to the provider, the musical artist, and the consumer?

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Q: Describe the target market for JCPenney and Apple. How are they

Describe the target market for JCPenney and Apple. How are they similar or different? How does the target market each influence their pricing strategy?

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Q: How are the products and product lines offered for JCPenney and Apple

How are the products and product lines offered for JCPenney and Apple similar and different? What types of pricing strategies will be most effective for the product strategy of each company?

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Q: Where do I begin?

Where do I begin?

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Q: Consider the place (distribution) where customers go to purchase JCPenney

Consider the place (distribution) where customers go to purchase JCPenney products. Next, consider where Apple customers go to purchase Apple products. How do you suppose differences in the companies’...

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Q: After the demise of everyday low pricing, a pair of earrings

After the demise of everyday low pricing, a pair of earrings once sold at a list price of $200 was marked up to $450. Although the newly revived deep discounts and coupons will considerably lower the...

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Q: Newspapers, milk, and fast food are all examples of convenience

Newspapers, milk, and fast food are all examples of convenience goods and services. What is it about these types of products or services that help categorize them as such?

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Q: How are goods and services classified according to their prospective buyers?

How are goods and services classified according to their prospective buyers?

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