Questions from General Business

Q: Why is post purchase evaluation by customers important to marketers even though

Why is post purchase evaluation by customers important to marketers even though the sale has been made?

Q: Select a tech product (cell phone, laptop, tablet,

Select a tech product (cell phone, laptop, tablet, etc.). Outline the four key areas of utility of that product. Explain how it addresses each of the four elements.

Q: Consider the last major purchase you made and comment on your experience

Consider the last major purchase you made and comment on your experience of using the decision steps featured in this chapter. Try to be objective and identify the stages.

Q: How would you research a franchise purchase before making the decision to

How would you research a franchise purchase before making the decision to invest?

Q: A small business in a highly competitive market has priced its products

A small business in a highly competitive market has priced its products too low. It is hemorrhaging money. What would you suggest that it do to salvage the situation?

Q: Choose an existing product that could benefit from viral marketing. Once

Choose an existing product that could benefit from viral marketing. Once you have identified the product, describe how you would use viral marketing to increase demand for the product.

Q: Identify a company with a product that interests you. Consider ways

Identify a company with a product that interests you. Consider ways the company could use customer relationship management (CRM) to strengthen relationships with its target market. Specifically, expla...

Q: How is market share calculated, and what does it reveal to

How is market share calculated, and what does it reveal to an organization?

Q: Select a product and analyze pricing objectives for it. What information

Select a product and analyze pricing objectives for it. What information would you want if you were to adopt a profit-maximizing objective or a market share objective?

Q: Using the information provided in the question, identify the fixed and

Using the information provided in the question, identify the fixed and variable costs.