Questions from General Business


Q: What are the disadvantages of buying a Cold Stone Creamery franchise?

What are the disadvantages of buying a Cold Stone Creamery franchise?

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Q: Go online and search for at least three companies that are considered

Go online and search for at least three companies that are considered great places to work. Describe the compensation, benefits, and perks at each of these companies. Of the three, which is most appea...

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Q: What are the five forces in the external marketing environment?

What are the five forces in the external marketing environment?

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Q: Secondary research can reveal a great deal about the competitive environment in

Secondary research can reveal a great deal about the competitive environment in which businesses operate. Government statistics are a great source of free data. If you were researching your country’s...

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Q: How would you characterize the particular ethical issues in this situation?

How would you characterize the particular ethical issues in this situation?

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Q: From an ethical standpoint, what are the obligations of the marketing

From an ethical standpoint, what are the obligations of the marketing manager and the risk control manager regarding the introduction of the product in this situation?

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Q: If you were the marketing manager, how would you handle this

If you were the marketing manager, how would you handle this matter?

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Q: What factors in the external environment encouraged Kunal Kapoor to launch The

What factors in the external environment encouraged Kunal Kapoor to launch The Luxury Closet? Assess the opportunities and challenges that environment presented.

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Q: Describe the Luxury Closet’s segmentation and targeting strategy. What was its

Describe the Luxury Closet’s segmentation and targeting strategy. What was its value proposition to its target customers?

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Q: Describe the consumer buying process for someone purchasing online luxury products.

Describe the consumer buying process for someone purchasing online luxury products. How do photos and videos fit within the process?

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