Questions from General Business

Q: How would you describe The Luxury Closet’s marketing philosophy in terms of

How would you describe The Luxury Closet’s marketing philosophy in terms of utility offered to its customers? Discuss the marketing mix of The Luxury Closet as a start-up.

Q: Interview a business owner or senior manager. Ask this individual to

Interview a business owner or senior manager. Ask this individual to describe the following things: (1) How broad the competition is in the market in which they operate. (2) What the relative strength...

Q: While franchise owners must have at least $125,000 of

While franchise owners must have at least $125,000 of cash available, average start-up costs are more than double this amount. What are the most likely sources of funding for a franchise?

Q: How would you describe the value that fitness apps provide to their

How would you describe the value that fitness apps provide to their users? What needs and wants are these apps fulfilling?

Q: What environmental factors have contributed to the rapid growth of fitness apps

What environmental factors have contributed to the rapid growth of fitness apps in last few years?

Q: What is the difference between data mining and data warehousing?

What is the difference between data mining and data warehousing?

Q: Explain the type of market segmentation strategy that can be applied to

Explain the type of market segmentation strategy that can be applied to the health and fitness industry.

Q: Analyze the consumer buying influences that may encourage a person to use

Analyze the consumer buying influences that may encourage a person to use fitness apps.

Q: What forms of research would app developers and marketers need to undertake

What forms of research would app developers and marketers need to undertake before introducing an app in your country?

Q: What is product positioning, and how does it differ from market

What is product positioning, and how does it differ from market segmentation?