Questions from General Entrepreneurship

Q: Describe the most common sources of debt financing

Describe the most common sources of debt financing

Q: What is meant by the term brand equity?

What is meant by the term brand equity?

Q: What is a reference account? How can having a reference account

What is a reference account? How can having a reference account help a new firm?

Q: What is meant by the term guerrilla marketing? Provide an example

What is meant by the term guerrilla marketing? Provide an example of guerrilla marketing not provided in the chapter.

Q: What is a niche market?

What is a niche market?

Q: What are some of the techniques a start-up can use

What are some of the techniques a start-up can use to estimate its potential financial performance by comparing it to similar, already established businesses?

Q: What is a tagline? What is your favorite tagline? Why

What is a tagline? What is your favorite tagline? Why

Q: What is meant by creating “buzz” for a company?

What is meant by creating “buzz” for a company? Provide an example of a firm that has created effective buzz for its product or service.

Q: What are the three steps involved in selecting and registering a trademark

What are the three steps involved in selecting and registering a trademark?

Q: What is meant by the term trade dress?

What is meant by the term trade dress?