Q: Spend some time looking at Red Bull’s website (www.redbull
Spend some time looking at Red Bull’s website (www.redbull.com). Comment on each element of Red Bull’s marketing mix (product, price, promotion, and place in terms of distribution and sales). If you n...
See AnswerQ: What are the advantages of preparing a business plan for a new
What are the advantages of preparing a business plan for a new venture?
See AnswerQ: Shannon Garza has developed a new type of space heater that is
Shannon Garza has developed a new type of space heater that is quieter and safer than previous generations of space heaters and is specifically geared to people who live in small spaces, such as apart...
See AnswerQ: Read the “You Be the VC 11.2” feature
Read the “You Be the VC 11.2” feature that deals with Eatsa. What actions would you suggest that this firm take to develop a guerilla marketing campaign?
See AnswerQ: Imagine you are about to attend a one-day seminar dealing
Imagine you are about to attend a one-day seminar dealing with intellectual property law, and you contact a friend of yours who is in the process of starting a business to urge her to attend the semin...
See AnswerQ: Access the USPTO Web site and look up U.S.
Access the USPTO Web site and look up U.S. Patent Number 5,433,036. Describe the purpose of the patent. Do you think this patent describes an invention that has commercial potential? On a scale of 1 t...
See AnswerQ: Tyler Simms just invented a new product that he is convinced is
Tyler Simms just invented a new product that he is convinced is unique and will make him wealthy. The product is a toothbrush with a tube of toothpaste attached to the handle. Tyler is anxious to file...
See AnswerQ: According to the chapter, a trademark registered with the USPTO can
According to the chapter, a trademark registered with the USPTO can theoretically remain registered forever as long as it stays in use. Does the owner of a trademark have to take affirmative action to...
See AnswerQ: Ken and Jackie Smith just purchased a small winery in the Napa
Ken and Jackie Smith just purchased a small winery in the Napa Valley of northern California. One thing they noticed when they were investigating the winery is that the owners never placed the “100% N...
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