Questions from General Entrepreneurship


Q: Pete Martin just purchased a copy of Inc. magazine’s annual issue

Pete Martin just purchased a copy of Inc. magazine’s annual issue that ranks the top 500 fastest-growing privately owned companies in America. Pete was amazed by some of the stories that were told in...

See Answer

Q: Seven months ago, Sam Peters launched a chain of kiosks located

Seven months ago, Sam Peters launched a chain of kiosks located in malls that sell smartphone accessories. His first kiosk was in a mall in Washington, D.C., and he is now expanding into Maryland, Vir...

See Answer

Q: What is a product line extension strategy? Provide an example of

What is a product line extension strategy? Provide an example of a product line extension strategy and describe how its effective use might increase a firm’s sales.

See Answer

Q: What is the number one rule in making an investor presentation?

What is the number one rule in making an investor presentation?

See Answer

Q: Patty Stone owns an industrial equipment company named Get Smart Industrial that

Patty Stone owns an industrial equipment company named Get Smart Industrial that sells three products in the oil services industry. Get Smart’s products are sold via a direct sales force. Patty wants...

See Answer

Q: Three years ago, Chris Dees launched a medical products company that

Three years ago, Chris Dees launched a medical products company that specializes in providing products for people with diabetes. His company is number one in its industry. Recently, a couple of compet...

See Answer

Q: Kyle Simms just succeeded his father as the CEO of a consumer

Kyle Simms just succeeded his father as the CEO of a consumer products firm in Mission Viejo, CA. Prior to returning to the family business, Kyle spent 11 years at Procter & Gamble in Cincinnati. Kyle...

See Answer

Q: Sarah Jeffers lives in Austin, Texas, where she has owned

Sarah Jeffers lives in Austin, Texas, where she has owned a graphics design company for three years. She spends 12 hours a day at work micromanaging every aspect of her business, yet she still can’t g...

See Answer

Q: Meredith Colella is a food products engineer who has developed an innovative

Meredith Colella is a food products engineer who has developed an innovative approach for the packaging of meat. Her approach will extend the shelf life of most meat products by about 30 percent. Mere...

See Answer

Q: Collin Ryan owns an electronics firm in central Michigan. As a

Collin Ryan owns an electronics firm in central Michigan. As a result of some innovative new products that his company plans to roll out over the next two to three years, he expects a substantial incr...

See Answer