Questions from General Marketing

Q: Under Staples’ “Easy Rebates” program, customers can submit most

Under Staples’ “Easy Rebates” program, customers can submit most of their rebate applications online for products purchased over the Internet, through the catalog, and in Staples stores. Customers may...

Q: Why is competitive bidding an important factor in major purchase decisions like

Why is competitive bidding an important factor in major purchase decisions like vehicles for a police force, the construction of a bridge, or the manufacture of military uniforms?

Q: How does an organization create a customer?

How does an organization create a customer?

Q: How can companies benefit from blogs and avoid their downsides?

How can companies benefit from blogs and avoid their downsides?

Q: Netflix has made thousands of streaming videos available to its unlimited subscribers

Netflix has made thousands of streaming videos available to its unlimited subscribers. How does this strategy demonstrate a strategic window for the company?

Q: For each of the following products, what steps might marketers take

For each of the following products, what steps might marketers take to transform them from a limited problem-solving situation for a consumer to a routinized response situation? a. Buying a gym member...

Q: Why is the concept of acculturation important to marketers who want to

Why is the concept of acculturation important to marketers who want to target such groups as Hispanic, Asian, or African American consumers?

Q: Describe a purchase that a consumer might make that would reflect his

Describe a purchase that a consumer might make that would reflect his or her status within a particular group. If that person’s status increased, how might the purchase selection change?

Q: What are the four role categories that describe each spouse in a

What are the four role categories that describe each spouse in a household? Which role has changed the most in recent years, and why?

Q: According to Maslow, what is the difference between needs and motives

According to Maslow, what is the difference between needs and motives? How can marketers make use of these two concepts to lead consumers toward purchases?