Questions from General Marketing


Q: List the reasons consumers give for why they shop online.

List the reasons consumers give for why they shop online.

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Q: What condition in the marketplace gave rise to the need for a

What condition in the marketplace gave rise to the need for a consumer orientation by businesses after World War II?

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Q: Imagine you had a chance to interview Google co-founders Larry

Imagine you had a chance to interview Google co-founders Larry Page and Sergey Brin. What questions might you ask each about strategic planning for his division and the firm overall?

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Q: What are the three questions marketers must ask before deciding on a

What are the three questions marketers must ask before deciding on a competitive strategy?

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Q: What are the three essential features of social media marketing?

What are the three essential features of social media marketing?

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Q: Who might participate in the social media interaction on behalf of a

Who might participate in the social media interaction on behalf of a company? What strengths could each of these people contribute to the conversation?

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Q: Suppose you have been hired as a marketer by an online retailer

Suppose you have been hired as a marketer by an online retailer, like Wayfair or Amazon, to help develop a new marketing mix. State one thing you would do to improve the retailer’s position through ea...

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Q: Why must SMM content focus on the audience rather than the organization

Why must SMM content focus on the audience rather than the organization?

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Q: What is a portfolio analysis? What purpose does it serve for

What is a portfolio analysis? What purpose does it serve for marketers?

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Q: What steps might manufacturers take to achieve the kind of channel cooperation

What steps might manufacturers take to achieve the kind of channel cooperation that could reduce or prevent cargo theft?

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