Questions from General Marketing

Q: Explain why the following firms might choose a dual distribution strategy:

Explain why the following firms might choose a dual distribution strategy: a. Netflix b. Home Shopping Network c. The Gap

Q: Which two categories of costs influence the choice of how many storage

Which two categories of costs influence the choice of how many storage facilities a firm might have and where they are located?

Q: What is retail convergence?

What is retail convergence?

Q: Define scrambled merchandising. Why has this practice become so common in

Define scrambled merchandising. Why has this practice become so common in retailing?

Q: What is a wholesaling intermediary? Describe the activities it performs.

What is a wholesaling intermediary? Describe the activities it performs.

Q: In what ways has the Internet changed direct-response retailing?

In what ways has the Internet changed direct-response retailing?

Q: Compare and contrast interactive ads and traditional ads.

Compare and contrast interactive ads and traditional ads.

Q: What is the difference between a list price and a market price

What is the difference between a list price and a market price?

Q: Which is larger, B2B or B2C e-marketing?

Which is larger, B2B or B2C e-marketing?

Q: The retail chain Anthropologie sells a unique mix of women’s clothing and

The retail chain Anthropologie sells a unique mix of women’s clothing and home furnishings. Since its founding in 1992, Anthropologie has opened stores across the United States, Canada, and Great Brit...