Questions from General Marketing

Q: Define and give an example of each of the methods of gathering

Define and give an example of each of the methods of gathering survey data. Under what circumstances should researchers choose a specific approach?

Q: Describe the benefits of relationship marketing. How does database technology help

Describe the benefits of relationship marketing. How does database technology help firms build relationships with customers?

Q: Contrast qualitative and quantitative sales forecasting methods.

Contrast qualitative and quantitative sales forecasting methods.

Q: Distinguish among grassroots marketing, viral marketing, and buzz marketing.

Distinguish among grassroots marketing, viral marketing, and buzz marketing.

Q: Describe at least four qualities of a successful CRM system.

Describe at least four qualities of a successful CRM system.

Q: Describe each of the four types of business partnerships.

Describe each of the four types of business partnerships.

Q: Why is it important for a firm to manage the relationships along

Why is it important for a firm to manage the relationships along its supply chain?

Q: Explain how a firm goes about evaluating the lifetime value of a

Explain how a firm goes about evaluating the lifetime value of a customer.

Q: Choose one of the following products and explain how it blurs the

Choose one of the following products and explain how it blurs the distinction between goods and services. a. knee replacement surgery b. dinner at a popular restaurant c. purchase and installation of...

Q: Do you agree that companies should have formal, written policies regarding

Do you agree that companies should have formal, written policies regarding the use of social media by employees in the workplace? Why or why not?