Questions from General Marketing

Q: What is phishing, and how does it affect internet marketing?

What is phishing, and how does it affect internet marketing?

Q: In a small group, search the internet to locate a controversial

In a small group, search the internet to locate a controversial or failed social media campaign. Present an analysis of the failed campaign. Make a recommendation on how to address the controversy.

Q: Visit www.krazycouponlady.com and browse a deal you would

Visit www.krazycouponlady.com and browse a deal you would consider purchasing. After identifying the deal, conduct an online price comparison at various retailers to determine the range of prices you...

Q: Although mobile advertising makes up a small percentage of online advertising,

Although mobile advertising makes up a small percentage of online advertising, it is one of the fastest-growing advertising channels. But one obstacle is measuring return on investment in mobile. How...

Q: What competitive advantage does Pinterest (www.pinterest.com)

What competitive advantage does Pinterest (www.pinterest.com) have over other social media that might make its “Buy” button more successful?

Q: Discuss advantages and disadvantages of “Buy” buttons for social media

Discuss advantages and disadvantages of “Buy” buttons for social media sites like Pinterest and search engines like Google. What are the advantages and disadvantages for marketers making their goods a...

Q: Kenneth Cole believes that his controversial tweets improve business and provoke conversation

Kenneth Cole believes that his controversial tweets improve business and provoke conversation and awareness. Is this an effective use of social media to engage customers with the brand? Why or why not...

Q: Many marketers are still learning how to use social media platforms effectively

Many marketers are still learning how to use social media platforms effectively to engage customers in meaningful relationships. Locate three social media platforms used by the Kenneth Cole brand to e...

Q: Refer to Appendix 2, Marketing by the Numbers, to determine

Refer to Appendix 2, Marketing by the Numbers, to determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the chart be...

Q: Should all companies consider reducing their sales forces in favor of telemarketing

Should all companies consider reducing their sales forces in favor of telemarketing? Discuss the pros and cons of this action.