Questions from General Marketing


Q: In what ways is the effectiveness of public relations evaluated?

In what ways is the effectiveness of public relations evaluated?

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Q: What are some sources of negative public relations? How should an

What are some sources of negative public relations? How should an organization deal with unfavorable public relations?

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Q: Explain the difference between a pull policy and a push policy.

Explain the difference between a pull policy and a push policy. Under what conditions should each policy be used?

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Q: What are the major steps in creating an advertising campaign?

What are the major steps in creating an advertising campaign?

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Q: What is a target audience? How does a marketer analyze the

What is a target audience? How does a marketer analyze the target audience after identifying it?

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Q: What factors affect the size of an advertising budget? What techniques

What factors affect the size of an advertising budget? What techniques are used to determine an advertising budget?

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Q: What is the function of copy in an advertising message?

What is the function of copy in an advertising message?

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Q: What is the difference between competitive advertising and comparative advertising?

What is the difference between competitive advertising and comparative advertising?

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Q: What is the major task of promotion? Do firms ever use

What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail? If so, give several examples.

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Q: Why is it necessary to define advertising objectives?

Why is it necessary to define advertising objectives?

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