Questions from General Marketing

Q: Describe the possible objectives of promotion and discuss the circumstances under which

Describe the possible objectives of promotion and discuss the circumstances under which each objective might be used.

Q: What has given Mistine its competitive advantage in the Thai direct selling

What has given Mistine its competitive advantage in the Thai direct selling market?

Q: Why is personal selling useful for marketing Mistine products?

Why is personal selling useful for marketing Mistine products?

Q: Why do you think this chapter focuses on an analysis of the

Why do you think this chapter focuses on an analysis of the international marketing environment?

Q: What should evo's marketing strategy be to go global?

What should evo's marketing strategy be to go global? Evo is an active sports retailer that has unexpectedly become a global distributor. Founded as an online store in 2001, the company opened its fi...

Q: Identify the resellers in your distribution channel. Discuss the role that

Identify the resellers in your distribution channel. Discuss the role that trade sales promotions to these resellers could play in the development of your promotional plan.

Q: Evaluate each type of consumer sales promotion as it relates to accomplishing

Evaluate each type of consumer sales promotion as it relates to accomplishing your promotional objectives.

Q: Review the various types of salespeople described in this chapter. Given

Review the various types of salespeople described in this chapter. Given your promotional objectives (from Chapter 16), do any of these types of salespeople have a place in your promotional plan?

Q: How does a salesperson find and evaluate prospects? Do you consider

How does a salesperson find and evaluate prospects? Do you consider any of these methods to be ethically questionable? Explain.

Q: Are order getters more aggressive or creative than order takers? Why

Are order getters more aggressive or creative than order takers? Why or why not?