Questions from General Marketing

Q: Explain why optimum profits should occur when marginal cost equals marginal revenue

Explain why optimum profits should occur when marginal cost equals marginal revenue.

Q: Chambers Company has just gathered estimates for conducting a breakeven analysis for

Chambers Company has just gathered estimates for conducting a breakeven analysis for a new product. Variable costs are $7 a unit. The additional plant will cost $48,000. The new product will be charge...

Q: What is the reason for using the term F.O.

What is the reason for using the term F.O.B.?

Q: List the characteristics of products that have inelastic demand, and give

List the characteristics of products that have inelastic demand, and give several examples of such products.

Q: How are value-conscious, price-conscious, and prestige

How are value-conscious, price-conscious, and prestige-conscious customers likely to react to the price of a wind turbine?

Q: Does geographic pricing affect what business customers pay for a wind turbine

Does geographic pricing affect what business customers pay for a wind turbine they buy from Standard Renewable Energy compared to prices paid by nonbusiness customers? Explain your answer.

Q: Discuss the impact of strategic alliances on international marketing strategies.

Discuss the impact of strategic alliances on international marketing strategies.

Q: When pricing its products, what external factors should Standard Renewable Energy

When pricing its products, what external factors should Standard Renewable Energy pay particular attention to, and why?

Q: Would you recommend that Under Armour use cost-based pricing,

Would you recommend that Under Armour use cost-based pricing, demand-based pricing, or competition-based pricing for a new shirt equipped with LED lights? Explain your answer.

Q: Review the key concepts of addressability, interactivity, accessibility, connectivity

Review the key concepts of addressability, interactivity, accessibility, connectivity, and control in Table 10.1, and explain how they relate to new social media. Think about how a marketing strategy...