Questions from General Marketing

Q: How can marketers exploit the characteristics of the Internet to improve the

How can marketers exploit the characteristics of the Internet to improve the product element of their marketing mixes?

Q: How do the characteristics of digital marketing affect the promotion element of

How do the characteristics of digital marketing affect the promotion element of the marketing mix?

Q: How has digital media affected the pricing of products? Give examples

How has digital media affected the pricing of products? Give examples of the opportunities and challenges presented to marketers in light of these changes.

Q: How does e-marketing differ from traditional marketing?

How does e-marketing differ from traditional marketing?

Q: Define interactivity and explain its significance. How can marketers exploit this

Define interactivity and explain its significance. How can marketers exploit this characteristic to improve relations with customers?

Q: What is differential pricing? In what ways can it be achieved

What is differential pricing? In what ways can it be achieved?

Q: Name and describe the major ethical and legal issues that have developed

Name and describe the major ethical and legal issues that have developed in response to the Internet. How should policy makers address these issues?

Q: Under what conditions is cost-plus pricing most appropriate?

Under what conditions is cost-plus pricing most appropriate?

Q: Describe ways that Eaton is addressing global challenges.

Describe ways that Eaton is addressing global challenges.

Q: Should organizations be allowed to promote offensive, violent, sexual,

Should organizations be allowed to promote offensive, violent, sexual, or unhealthy products that can be legally sold and purchased? Support your answer.