Questions from International Business


Q: Sony is currently exploring opportunities in a variety of new areas including

Sony is currently exploring opportunities in a variety of new areas including Life Space UX, Sports Entertainment, and Sony Computer Science Laboratories. Discuss the importance of being a leader in i...

See Answer

Q: Unilever owns 400 brands, but counts just 13 as being the

Unilever owns 400 brands, but counts just 13 as being the core of its business. Based on this information, what type decision making strategy would you expect Unilever to follow and why?

See Answer

Q: Consider organizational culture at Unilever. Given its dual-nationality along

Consider organizational culture at Unilever. Given its dual-nationality along with its size, what norms and values would be important to the company?

See Answer

Q: With 400 brands and a presence in countries around the world,

With 400 brands and a presence in countries around the world, Unilever is a complex organization. How can the company minimize duplication of effort across its product lines and divisions?

See Answer

Q: Discuss social responsibility at Woolworths. What makes the People, Planet

Discuss social responsibility at Woolworths. What makes the People, Planet, and Prosperity framework so appealing to the company?

See Answer

Q: Woolworths Group has interests across multiple industry sectors and across multiple countries

Woolworths Group has interests across multiple industry sectors and across multiple countries. Rather than following norms of corporate behavior in each market, Woolworths has chosen to set its own in...

See Answer

Q: Was terminating the Japanese licensing agreement and opening wholly-owned stores

Was terminating the Japanese licensing agreement and opening wholly-owned stores the correct strategic move for Burberry? What are the risks here?

See Answer

Q: Some 80 percent of Woolworths’ suppliers have partnered with the organization for

Some 80 percent of Woolworths’ suppliers have partnered with the organization for more than a decade. Discuss the importance of relationships like to Woolworths’ competitive advantage. How can firms e...

See Answer

Q: Many of Russian oil giant Gazprom’s strategic alliances are with companies in

Many of Russian oil giant Gazprom’s strategic alliances are with companies in foreign countries. Do you see any disadvantages to these companies of partnering with a government-owned Russian company?...

See Answer

Q: How would you characterize IKEA’s strategy prior to its missteps in North

How would you characterize IKEA’s strategy prior to its missteps in North America? How would you characterize its strategy today?

See Answer