Questions from International Business


Q: What are the advantages for Gazprom of forming strategic alliances with companies

What are the advantages for Gazprom of forming strategic alliances with companies in other countries? Discuss Gazprom’s alliance with Lukoil. How does the collaboration create a win-win scenario for b...

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Q: Why do you think Starbucks decided to enter the Japanese market via

Why do you think Starbucks decided to enter the Japanese market via a joint venture with a Japanese company? What lesson can you draw from this?

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Q: Is Starbucks a force for globalization? Explain your answer.

Is Starbucks a force for globalization? Explain your answer.

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Q: When it comes to purchasing coffee beans, Starbucks adheres to a

When it comes to purchasing coffee beans, Starbucks adheres to a “fair trade” program. What do you think is the difference between fair trade and free trade? How might a fair trade policy benefit Star...

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Q: Why do you think that Roberto Goizueta switched from a strategy that

Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that emphasized global standardization? What were the benefits of such a strategy?

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Q: What were the limitations of Goizueta’s strategy that persuaded his successor,

What were the limitations of Goizueta’s strategy that persuaded his successor, Daft, to shift away from it? What was Daft trying to achieve? Daft’s strategy also did not produce the desired results. W...

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Q: How would you characterize the strategy pursued by Coca-Cola under

How would you characterize the strategy pursued by Coca-Cola under Isdell’s leadership? What is the enterprise trying to do? How is this different from the strategies of both Goizueta and Daft? What a...

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Q: What does the evolution of Coca-Cola’s strategy tell you about

What does the evolution of Coca-Cola’s strategy tell you about the convergence of consumer tastes and preferences in today’s global economy?

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Q: What are the likely gains from trade to be had from TFTA

What are the likely gains from trade to be had from TFTA if it is fully implemented as a common market?

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Q: In the 1970s and 1980s Palmisano states that IBM was organized as

In the 1970s and 1980s Palmisano states that IBM was organized as a classic multinational enterprise. What does this mean? Why do you think IBM was organized that way? What were the advantages of this...

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