Questions from Retail Management

Q: Why do some online retailers include editorials and customer reviews along with

Why do some online retailers include editorials and customer reviews along with product information on their websites? Explain how this may influence the consumer’s buying behavior.

Q: Assume you work for a large consumer-packaged goods firm that

Assume you work for a large consumer-packaged goods firm that has learned its latest line of snack foods is selling very slowly in retail stores. Recommend a strategy for listening to what consumers...

Q: As an intern for Dunkin’ Donuts, you have been asked to

As an intern for Dunkin’ Donuts, you have been asked to develop a social media campaign for a new glazed muffin. The objective of the campaign is to increase awareness and trial of the new line of mu...

Q: There are services and products involved when buying or renting a car

There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the...

Q: How do on-the-job, Internet training, and

How do on-the-job, Internet training, and classroom training differ? What are the benefits and limitations of each approach?

Q: Drugstore retailers such as CVS place diabetic test strips and perfume behind

Drugstore retailers such as CVS place diabetic test strips and perfume behind locked glass cabinets and nearly all over-the-counter medicines behind Plexiglas panels. What are the pros and cons of the...

Q: Give examples of a situation in which a manager of a McDonald's

Give examples of a situation in which a manager of a McDonald's fast-food restaurant should utilize different leadership styles.

Q: Name some laws and regulations that affect the employee management process.

Name some laws and regulations that affect the employee management process. Which do you believe are the easiest for retailers to adhere to? Which are violated the most often?

Q: What's the difference between extrinsic and intrinsic rewards? What are the

What's the difference between extrinsic and intrinsic rewards? What are the effects of these rewards on the behavior of retail employees? Under what conditions, would you recommend that a retailer e...

Q: What are the advantages and disadvantages of the different forms of compensation

What are the advantages and disadvantages of the different forms of compensation programs described in this chapter? Considering the disadvantages only, how can department managers ameliorate lessen t...