Questions from Retail Management

Q: Are there any retailers that should not use personal selling? Explain

Are there any retailers that should not use personal selling? Explain your answer.

Q: Are there any retailers that should not use sales promotion? Explain

Are there any retailers that should not use sales promotion? Explain your answer.

Q: How can advertising, public relations, personal selling, and sales

How can advertising, public relations, personal selling, and sales promotion complement each other for a retailer?

Q: Cite five performance measures commonly used by retailers, and explain what

Cite five performance measures commonly used by retailers, and explain what could be learned by studying each.

Q: What are the pros and cons of coupons?

What are the pros and cons of coupons?

Q: Develop sales promotions for each of the following: a.

Develop sales promotions for each of the following: a. A nearby strip shopping center. b. A new restaurant. c. An upscale discount online furniture retailer.

Q: Explain the hierarchy of effects from a retail perspective. Apply your

Explain the hierarchy of effects from a retail perspective. Apply your answer to a new auto dealer.

Q: Develop a checklist for a chain of large sporting goods stores to

Develop a checklist for a chain of large sporting goods stores to coordinate its promotional plan.

Q: For each of these promotional objectives, explain how to evaluate promotional

For each of these promotional objectives, explain how to evaluate promotional effectiveness: a. To increase impulse purchases of candy. b. To project a reliable image. c. To increase customer loyalty...

Q: Why is it sometimes difficult for a retailer to convey its image

Why is it sometimes difficult for a retailer to convey its image to consumers? Give an example of a restaurant with a fuzzy image.