Questions from Retail Management

Q: How could a store selling new computers project a value-based

How could a store selling new computers project a value-based retail image? How could a store selling used computers project such an image?

Q: Define the concept of atmosphere. How does this differ from that

Define the concept of atmosphere. How does this differ from that of visual merchandising?

Q: Which aspects of a store’s exterior are controllable by the retailer?

Which aspects of a store’s exterior are controllable by the retailer? Which are uncontrollable?

Q: What is meant by selling, merchandise, personnel, and customer

What is meant by selling, merchandise, personnel, and customer space?

Q: What is benchmarking? Present a five-step procedure to do

What is benchmarking? Present a five-step procedure to do retail benchmarking.

Q: Present a planogram for a nearby bank.

Present a planogram for a nearby bank.

Q: Develop a purchase motivation product grouping for an online men’s apparel retailer

Develop a purchase motivation product grouping for an online men’s apparel retailer.

Q: Which stores should not use a curving (free-flowing)

Which stores should not use a curving (free-flowing) layout? Explain your answer.

Q: How could a neighborhood paint supply store engage in solutions selling?

How could a neighborhood paint supply store engage in solutions selling?

Q: Do you agree with upscale retailers’ decision not to provide in-

Do you agree with upscale retailers’ decision not to provide in-store shopping carts? What realistic alternatives would you suggest? Explain your answers.