Questions from Retail Management

Q: 1. From a retailer perspective, how would you exhibit “

1. From a retailer perspective, how would you exhibit “simplicity” in an omnichannel world? 2. From a consumer perspective, what does “simplicity” mean to you? Is it important? Explain your answer. 3....

Q: 1. How would you promote a proactive health-and-

1. How would you promote a proactive health-and-wellness theme as a drugstore chain? 2. What does “transparency” mean with regard to the information provided by retailers? What grade would you give to...

Q: Develop a sales opportunity grid for a supermarket that plans to add

Develop a sales opportunity grid for a supermarket that plans to add a fresh Jamba juice bar to its services mix in stores.

Q: 1. As an apparel retailer, would you be excited by

1. As an apparel retailer, would you be excited by utilizing eyeQ displays to tailor products to specific customers? 2. As a one-way system— no questions are asked of shoppers— how accurate do you thi...

Q: 1. For a deep discounter, should price be the only

1. For a deep discounter, should price be the only element of the retailer’s strategy that is promoted? Explain your answer. 2. In advertising prices, does Walmart have to enact the same prices for i...

Q: 1. What do you think about the methodology used to gather

1. What do you think about the methodology used to gather the data for this case? Explain your answer. 2. “The first challenge is Differentiation and Relevance.” Why is this true for retailers of all...

Q: 1. Explain why the 2Es are so important for forward-

1. Explain why the 2Es are so important for forward-looking retail planning. 2. What’s the last retailer—physical store or online store— that excited you? Describe what excited you. Did this encourage...

Q: How would an advertising plan for an online-only gift retailer

How would an advertising plan for an online-only gift retailer differ from that of a bricks-and-mortar gift store chain?

Q: How do manufacturer and retailer cooperative advertising goals overlap? How do

How do manufacturer and retailer cooperative advertising goals overlap? How do they differ?

Q: How can a local pharmacy try to generate positive publicity?

How can a local pharmacy try to generate positive publicity?