Questions from Supply Chain

Q: In this chapter, we began with a discussion of Macy's and

In this chapter, we began with a discussion of Macy's and its omnichannel strategy. What are the possible implications of this strategy for the relationships between marketing and operations/supply ch...

Q: You are a manager for a firm that sells computer and technological

You are a manager for a firm that sells computer and technological equipment through your stories and various on-line sites. You recently have found out that Amazon is releasing a new line of products...

Q: Consider some of your recent shopping experiences and discuss instances in which

Consider some of your recent shopping experiences and discuss instances in which a store was out of stock of items you were planning to purchase. What did you do as a result of the stockout?

Q: Consider products you consume. Identify purchases you have made from firms

Consider products you consume. Identify purchases you have made from firms with the following market orientations:

Q: Which market orientation would you consider for a standard product that has

Which market orientation would you consider for a standard product that has low, infrequent demand? What are the tradeoffs you would consider in making this decision?

Q: How can a company use the gap model of customer satisfaction to

How can a company use the gap model of customer satisfaction to improve its operations management processes?

Q: Why should metrics be regarded as primarily methods of communication? Think

Why should metrics be regarded as primarily methods of communication? Think about the relationship between a metric, the strategy, and the task being carried out by an operations person.

Q: Why don’t companies attempt to offer a commitment at the level of

Why don’t companies attempt to offer a commitment at the level of customer success with all of their customers?

Q: What aspects of operations management can contribute to customer success?

What aspects of operations management can contribute to customer success?

Q: The chapter offers one approach to customer management and relationship strategy based

The chapter offers one approach to customer management and relationship strategy based on sales volume and profitability. Can you think of other criteria that might be used to determine the most appro...