Della Simpson, Inc., sells two popular brands of cookies: Dellaâs Delight and Bonnyâs Bourbon. Dellaâs Delight goes through the Mixing and Baking departments, and Bonnyâs Bourbon, a filled cookie, goes through the Mixing, Filling, and Baking departments. Michael Shirra, vice president for sales, believes that at the current price, Della Simpson can sell all of its daily production of Dellaâs Delight and Bonnyâs Bourbon. Both cookies are made in batches of 3,000. In each department, the time required per batch and the total time available each day are as
follows:
Revenue and cost data for each type of cookie are as follows:
Required:
1. Using D to represent the batches of Dellaâs Delight and B to represent the batches of Bonnyâs Bourbon made and sold each day, formulate Shirraâs decision as an LP model.
2. Compute the optimal number of batches of each type of cookie that Della Simpson, Inc., should make and sell each day to maximize operating income
Home Insert Page Layout Formulas Data Review A B D Department Minutes Baking 10 1. Mixing 30 Filling 3 Della's Delight 4 Bonny's Bourbon 5 Total available per day 15 15 15 660 270 300 Home Insert Page Layout Formulas Data A B Della's Bonny's 7 Delight Bourbon 9 Revenue per batch 10 Variable cost per batch 11 Contribution margin per batch 12 Monthly fixed costs (allocated to each product) $ 475 $ 375 175 125 $ 300 $ 250 $18,650 $22,350 13
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