Jack Aerospace Technologies (JAT) researches, designs, manufactures, delivers, and services numerous product part components to the worldâs largest aircraft companies. JAT produces approximately 120 aircraft products using numerous processes and many employees. In recent years, JATâs profitability has suffered, which can be attributed to increased competition, customer dissatisfaction, and regulatory pressures. Noela, president of JAT, called a meeting to consider ways to improve profitability. She labeled the meeting a strategic planning session and invited the following officers: Katerina, environmental manager; Francisca, head of research and development; Misato, vice president of production and quality; Sakari, vice president of finance; and William, marketing vice president.
Noela: âYou all have received the quarterly financial reports for the past two years. The trends are negative. We are losing market share, profits are decreasing, and our costs seem to be increasing. We need to take actions to increase sales, reduce costs, or both, and we need to do so as quickly as possible. Given our research strengths, it seems to me that our best bet is to grow revenues by introducing new products with proprietary rights. As far as costs are concerned, we need to improve our performance on that dimension as well. Lower per-unit costs for new and existing products are needed. Any suggestions?â
Francisca: âFor our products, our ability to control costs resides in developmentâmy areaârather than manufacturing. We probably need to pay more attention to product and process design issues if we are to successfully lower costs. Revenues also are affected in this stage. Once we patent a new part or component, the clock begins to tick, and we need to reduce time to market. Significantly, reducing time to market will allow us to generate revenues for a longer period of time than we currently are experiencing. For example, reducing the cycle time spent to convert new ideas into working engineering and other processes would help to improve time to market and also to increase revenues. Finally, we can grow revenues by increasing the volume of new products.â
Misato: âWhile there is a lot of merit to the observation that the majority of our cost reduction opportunities reside in product development, significant cost reduction opportunities also involve manufacturing as well. For example, we might be able to reduce our manufacturing cycle time of converting raw materials into finished product. Furthermore, as you know, the Federal Aviation Administration (FAA) and other delegated authorities play a critical role in our business, as they must approve all our aircraft products. After more than a decade in our research lab, we recently received regulatory approval for a number of new state-of-the-art flight-critical engine parts, such as the bearing housings in the turbofan engine of maritime patrol aircrafts that navies use for patrol and search-and-rescue missions. This new manufacturing technology uses additive manufacturing, which often is referred to as 3D printing. Traditionally, many of these parts have been complicated to manufacture, which has made their replacement very costly for customer operators because of the low quantity of orders placed and the need for expensive molds for holding molten metal. However, with 3D printing, we can print such parts more quickly, in smaller quantities, and without the need for expensive tools as components are manufactured using layers of powdered metal fused together with a laser. Finally, for some parts, our new 3D manufacturing technology has drastically reduced our lead time from nearly two years to only two weeks.â
Francisca: âGiven that the FAA must approve all changes in our manufacturing process, we have been reluctant, historically, to engage in process improvement or reengineering. However, given our recent performance and regulatory success involving our new 3D printing manufacturing technologies, I wonder if we shouldnât reconsider this long-standing policy. We might be able to build on this success by expanding considerably on this line of product offerings. Some of the quality problems we have experienced could be corrected by changing some of our existing processes, and the costs saved might exceed any cost incurred from seeking FAA approval. I think our quality costs likely are significant and represent an opportunity for improvement.â
Sakari: âRecent groundings of specific aircraft types for which we supply parts also has hurt our earnings. As a result, from a risk perspective, I wonder if broadening our customer base so that our parts and components are used on a greater number of different aircrafts might help reduce our concentration risk and help to limit the drop in sales revenues that usually accompanies specific aircraft groundings.â
Katerina: âI agree that cost reductionâboth in the product development stage and the manufacturing stageâshould be a key strategic theme. The environmental area might offer some very good opportunities. A recent Pollution Prevention Act passed by the legislature requires that we monitor and report on the carbon emissions (across different Scope levels) of our products. We also have begun to calculate the costs of generating hazardous substances for each process. This Act was the push we needed to begin developing an environmental cost management system. The results so far indicate that environmental costs are much more than we realized. They are estimated to be in the range of 20 to 25 percent of total operating costs. Environmental costs can be reduced by such things as utilizing lighter yet stronger materials, eliminating the use of hazardous chemicals and other materials in production, advancing product designs that foster more efficient landings, reducing water usage throughout the value chain, and redesigning processes and products so that we can reduce both toxic residue release and carbon emissions. We might be able to have a really positive environmental impact while simultaneously reducing costs if more attention is paid to environmental issues during product development. However, Iâm not sure if the financial numbers would support this assertion.â
William: âI like what I am hearing because I think that it also affects our ability to increase market share and revenues. I know our incentive system focuses primarily on rewarding innovative new product designs with unique performance features. For example, environmental impact is one of our major concerns. Some aviation industry stakeholders increasingly pay particular attention to carbon footprints (and other environmental footprint impacts), and right now we are not competing well. Our environmental image is negative and needs to be improved. I am convinced that doing so will allow us to increase market share. Quality is another important matter. For example, many of our parts are considered âsafety-criticalâ or âflight-criticalâ by the FAA, which means that they must function properly on every flight. Malfunction or failure of these parts poses major threats to safety and potentially could cause considerable aircraft damage. We have had to recall two batches of products during the past two years due to poor quality, which has hurt our image. Improving the processes to avoid these kinds of problems will save us a lot of grief. Product image and reputation are essential to increasing customer satisfaction and market share.â
Noela: âTypically, we have tried to improve financial performance by investing more heavily in innovative research and development initiatives in an attempt to increase revenue. However, as mentioned earlier, perhaps it would be prudent to give more attention to cost management. So far, we have some very good suggestions to help achieve these two objectives, but I have some concerns. First, do we have the talent and capabilities to improve quality and environmental performance? Francisca, do your professionals really understand what they need to do to improve process and product designs so that we can see the desired quality and environmental improvements? Also, how can we reduce the cycle time for products and the time to market once patented?â
Francisca: âLet me answer those questions in order. First, we probably are lacking the understanding on the design issues. We will need to do some training to help our research scientists understand the consequences. We may need to hire additional specialty engineers who are equipped to help us ramp up our 3D design and manufacturing business lines if we decide to move in that direction. Second, we may need to make cost efficiencies, and other cost controls, significant performance measures and reward our people for actions that reduce those measures. Our employees need to align their interests with those of the company. If we can achieve these steps, we should see more profit produced per employee.â
Noela: âGood. Now, Misato, tell us about production and quality. Do our manufacturing engineers and production workers need help with environmental and quality issues?â
Misato: âWell, I certainly consider our efforts around inspection to be quality related in nature. A less obvious but potentially important quality-related effort regards our waste production, which occurs both because of quality deficiencies in various facility areas and certain environmental challenges. Without question, training will be needed. Moreover, I really need to hire several quality engineers.â
Katerina: âI also think that we need an environmental engineer with experience in aerospace manufacturing processes.â
Noela: âGood. We certainly shouldnât ignore the necessary infrastructure to bring about the needed changes. Sakari, you have been relatively quiet; what do you think about all this? Do you have any suggestions?â
Sakari: âInfrastructure is important. If these changes are going to work, timely and accurate information will be needed. It is hard to design products and processes with cost being a significant issue without providing the right kind of cost information. We are in the process of revamping the cost management information system so that it is activity based and we can provide quality and environmental cost information. After listening to the comments made here, I might also suggest that we need to reevaluate our strategic-based control system that it can be used to align the interests of our employees with our strategy. People need to know what is important, that the most critical factors are being measured, and that they are going to be evaluated and rewarded based on those factors. Finally, I would encourage the use of target costing to help manage costs during product development. To help you all understand the importance of good information, I have assembled some activity data relating to two new products (FLI 4HY and FLI 2LW) currently under development. The data are organized into resource, activity, and cost object modules with an accompanying list of activity drivers to facilitate the use of an ABC software package recently acquired by JAT.â
Risk Table
Resource Module (Projected General Ledger Costs of Manufacturing Process Associated with the Two Products)
Materials $20,000,000
Salaries and wages 10,000,000
Energy 5,000,000
License fee (environmental) 2,000,000
Environmental fines 4,000,000
Depreciation; pollution control equipment 2,000,000
Total $43,000,000
Activity Module
List of Activity Drivers
Cost Object Module (Products and Projected Activity Usage)
Required:
1. Use the comments from the executive meeting to evaluate the three elements of JATâs strategic-based control system, including any recommended changes that would improve the system.
2. Use the data in JATâs Risk Table to construct a risk plot of JATâs inherent risks. Based on this inherent risk plot, identify and briefly discuss JATâs three most important risks.
3. Based on your suggested improvements to JATâs strategic-based control system (Requirement 1) and the results of your risk plot (Requirement 2), identify strategic objectives and possible quantitative performance measures for each of five perspectives: financial, customer, environmental, process, and learning and growth. Would you recommend the Balanced Scorecard for JAT? Why?
4. Consider the cost of activities (round all answers to three decimal places):
a. Determine the cost of the primary activities (e.g., setting up, blending chemicals, producing waste, disposing of hazardous waste, inspecting products, monitoring release of air contaminants, and operating pollution control equipment) for the proposed new activity-based cost management system. (Note: These costs will be part of the numerator when calculating the activity rates in Requirement 6.)
b. Assign the cost of the secondary activity (supervising) to the primary activities.
5. Classify the primary activities into three categories: environmental, quality, and other (neither quality nor environmental). Did some activities end up in more than one category? Also, are there any notable similarities or differences between the classifications of these primary activities and the results of the inherent risk plot (from Requirement 2)? Briefly explain your responses.
6. Consider the unit costs (round all answers to two decimal places):
a. Determine the cost per unit for the two proposed products (FLI 4HY and FLI 2LW) by calculating primary activity rates and applying costs accordingly.
b. Calculate the environmental cost per unit and the quality cost per unit.
c. What do these unit cost data tell you about the relative desirability of the two products?
d. How do the financial insights provided by these activity-based costs relate to the risk insights provided by the inherent risk plot (in Requirement 2)?
7. Following Sakariâs suggestion, Noela decided to use target costing to help improve new product profitability. Based on analyses by Noela and William, the target prices for 4HY and 2LW are $500 per pound and $350 per pound, respectively. Noela has indicated that any new product should earn a gross profit equal to 20 percent of sales. Based on this information, answer the following items (round all answers to two decimal places):
a. What is the target cost for each product? Given this information, recommend the action that should be taken with respect to offering or not offering the two new products. Briefly explain your recommendation. Also, calculate the impact of your recommendation on JATâs total profits.
b. Suppose William indicates that unit sales for each product can be increased by 50 percent if the selling price is lowered by 10 percent. Assuming the same target profit
(Noela wants the original target profit dollar amount per pound maintained), calculate the new target cost for each product. Furthermore, assume that Katerina believes that all environmental and quality costs are non-value-added. If all non-value-added costs were eliminated, could these new target costs be met? (Calculate the unit cost at the 50,000 unit level.) Also, calculate the effect on total profits under a scenario where all non-value-added costs are eliminated. (Include in this analysis any possible increase in sales volume.) Based on your scenario analysis, recommend whether JAT should or should not implement this new target cost and eliminate non-value-added costs. Briefly explain your recommendation.
c. After additional consultation with JATâs general counsel, Katerina now believes that the cost to monitor the release of air contaminants is a value-added cost because it is required by the new Pollution Prevention Act. Recalculate the effect on total profits if the cost to monitor the release of air contaminants is treated as a value-added cost (i.e., not eliminated). Briefly explain how this treatment affects your recommendation (in Requirement 7b).
8. Sakari has decided that utilizing data analytics in responding to the issues raised in the planning meeting would allow for an easier and a quicker response to any subsequent âwhat-if?â questions and scenarios that might arise from management (e.g., what if particular activity usage or cost inputs changed?). Therefore, to assist Sakari with this endeavor:
a. Use Excel (or some other software tool) to create your inherent risk plot (from Requirement 2).
b. Use Excel (or some other software tool) to create a comprehensive spreadsheet that incorporates the necessary formulas and other cell references to respond to the quantitative requirements.
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> In an attempt to improve budgeting, the controller for Engersol, Inc., has developed a flexible budget for overhead costs. Engersol, Inc., makes two types of products, commercial floor cleaners and household floor cleaners. The company expects to produce
> Ingles Corporation is a manufacturer of tables sold to schools, restaurants, hotels, and other institutions. The table tops are manufactured by Ingles, but the table legs are purchased from an outside supplier. The Assembly Department takes a manufacture
> Del Spencer’s purchases clothing evenly throughout the month. All purchases are on account. On the first of every month, Jana Spencer, Del’s wife, pays for all of the previous month’s purchases. Terms are 2/10, n/30 (i.e., a 2 percent discount can be tak
> Del Spencer is the owner and founder of Del Spencer’s Men’s Clothing Store. Del Spencer’s has its own house charge accounts and has found from past experience that 10 percent of its sales are for cash. The remaining 90 percent are on credit. An aging sch
> Historically, Ragman Company has had no significant bad debt experience with its customers. Cash sales have accounted for 20 percent of total sales, and payments for credit sales have been received as follows: 40 percent of credit sales in the month of t
> LeeAnn Ortiz owns a retail store that sells new and used sporting equipment. LeeAnn has requested a cash budget for October. After examining the records of the company, you find the following: a. Cash balance on October 1 is $980. b. Actual sales for Aug
> Rosita thinks that it may be time to refuse to accept checks and to start accepting credit cards. She is negotiating with VISA/MasterCard and American Express, and she would start the new policy on April 1. Rosita estimates that with the drop in sales fr
> Rosita Flores owns Rosita’s Mexican Restaurant in Tempe, Arizona. Rosita’s is an affordable restaurant near campus and several hotels. Rosita accepts cash and checks. Checks are deposited immediately. The bank charges $0.50 per check; the amount per chec
> Gunnison Company had the following equivalent units schedule and cost information for its Sewing Department for the month of December: Required: 1. Calculate the unit cost for December, using the FIFO method. 2. Calculate the cost of goods transferred ou
> Tiger Drug Store carries a variety of health and beauty aids, including 500-count bottles of vitamins. The sales budget for vitamins for the first six months of the year is presented below. The owner of Tiger Drug believes that ending inventories should
> Video-Forward, Inc., designs and manufactures wearable video cameras. Models A-1, A-2, and A-3 are lightweight video cameras that can be used on arms and headbands. Models A-4 and A-5 have larger memory, better resolution, and more Wi-Fi-related features
> Macchu Company produces stuffed toy animals; one of these is “Andie the Llama.” Each Andie takes 0.30 yard of fabric and eight ounces of polyfiberfill. Fabric costs $3.50 per yard and polyfiberfill is $0.05 per ounce.
> Archer Company produces two products: the custom and the basic. The custom sells for $30, and the basic sells for $8. Projected sales of the two models for the coming four quarters are given below. The president of the company believes that the projected
> Palmgren Company produces consumer products. The sales budget for four months of the year is presented below. Company policy requires that ending inventories for each month be 25 percent of next month’s sales. At the beginning of July,