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Question: Merrion Products Limited is a company owned

Merrion Products Limited is a company owned by the Carroll family. The company manufactures hand-made chocolate biscuits from imported South American cocoa, which are sold to a small number of large retail outlets in the local area. When the company was founded some years ago, a single plain chocolate biscuit (Type A) was manufactured and resulting profits were adequate to satisfy the family shareholders. A few years later, it was decided to introduce new chocolate biscuits, using the same cocoa, but refined in different ways to suit different consumer tastes. These additional products are referred to (hereunder) as Type B, C and D respectively and each are sold in the same size biscuit tin. The company is now the brand leader in the segment for home-made, quality biscuits made from real cocoa and the company has always been able to meet demand for its four products. Not surprisingly, the audited financial statements of Merrion Products Limited indicated that the company generated satisfactory operating profits with strong cash flow. The various family members concentrated mainly on the administrative and selling side of the business. Each family member was paid a basic salary, and in addition, they all shared a sales commission of 10 per cent of total sales revenue for the year. Members of the Carroll family agree that the company's profitability was mainly attributable to two factors. The first factor was the high quality of its products with a guaranteed delivery date to various retail outlets. Michael Carroll, the managing director of the firm, often boasted that the number of customer complaints in any one year could be counted on the fingers of one hand. The second reason for its success was due to subtle marketing and presentation so that each product type was perceived by potential customers as different. While the ingredients and production methods were similar, they were not considered complementary products, and each had their own brand loyalty. Thus, the sales of one product could fluctuate without affecting the sales of the other products, or the refusal of orders for one product would not lead to cancellation of orders for other product types. The current problem An important feature of each biscuit type was that the chocolate coating was made from the best South American cocoa available. Until recently this raw material was available in unlimited quantities and was purchased by Merrion Products quarterly in advance as required. However, recent political instability in the exporting country resulted in a restricted availability of cocoa. Michael Carroll, the managing director, called a meeting to discuss the problem and its impact on the budget for the forthcoming quarter. At the start of the meeting Michael Carroll explained, ‘Unfortunately our worst suspicions have been confirmed. I saw things first-hand and also had discussions with our Embassy officials. I made direct contact with our usual supplier of cocoa and he indicated that, at current prices, he will be unable to deliver more than €72,000 of raw materials per quarter until conditions improve. Simply, the supply of cocoa is restricted due to the current political situation in the host country and a bad harvest. Since my return home I have made extensive enquiries regarding possible alternative supplies, but they are not available in the short-term. We've just got to accept it for now!’ Una Carroll, the only daughter in the family, filled the role of company accountant. After obtaining a business studies degree she joined the family firm. Her role was to monitor progress against budget targets. Generally, the actual financial performance met the budget targets pretty well. Una knew from experience that as long as budgeted profit was higher than last year then everyone was happy. However, the budget setting process for each quarter was unsophisticated in that output levels were determined by amiable consensus among family members. Preference was usually given to the highest priced product type since this procedure maximized sales commission for the family members. After discussion she argued that ‘our budgets for the next quarter shall have to be carefully prepared’. She circulated basic cost and operating data for the forthcoming quarter, based on previous estimates (Exhibit 1). Una continued ‘In my opinion there is little scope for any reduction in costs. We can't change, at least in the short term, our direct material costs. All our other production costs are already down to an absolute minimum. Sales commission is the only thing that we could effectively cut.’
Merrion Products Limited is a company owned by the Carroll family. The company manufactures hand-made chocolate biscuits from imported South American cocoa, which are sold to a small number of large retail outlets in the local area. When the company was founded some years ago, a single plain chocolate biscuit (Type A) was manufactured and resulting profits were adequate to satisfy the family shareholders. A few years later, it was decided to introduce new chocolate biscuits, using the same cocoa, but refined in different ways to suit different consumer tastes. These additional products are referred to (hereunder) as Type B, C and D respectively and each are sold in the same size biscuit tin. The company is now the brand leader in the segment for home-made, quality biscuits made from real cocoa and the company has always been able to meet demand for its four products.
Not surprisingly, the audited financial statements of Merrion Products Limited indicated that the company generated satisfactory operating profits with strong cash flow. The various family members concentrated mainly on the administrative and selling side of the business. Each family member was paid a basic salary, and in addition, they all shared a sales commission of 10 per cent of total sales revenue for the year. Members of the Carroll family agree that the company's profitability was mainly attributable to two factors. The first factor was the high quality of its products with a guaranteed delivery date to various retail outlets. Michael Carroll, the managing director of the firm, often boasted that the number of customer complaints in any one year could
be counted on the fingers of one hand. The second reason for its success was due to subtle marketing and presentation so that each product type was perceived by potential customers as different. While the ingredients and production methods were similar, they were not considered complementary products, and each had their own brand loyalty. Thus, the sales of one product could fluctuate without affecting the sales of the other products, or the refusal of orders for one product would not lead to cancellation of orders for other product types.
The current problem
An important feature of each biscuit type was that the chocolate coating was made from the best South American cocoa available. Until recently this raw material was available in unlimited quantities and was purchased by Merrion Products quarterly in advance as required. However, recent political instability in the exporting country resulted in a restricted availability of cocoa. Michael Carroll, the managing director, called a meeting to discuss the problem and its impact on the budget for the forthcoming quarter.
At the start of the meeting Michael Carroll explained, ‘Unfortunately our worst suspicions have been confirmed. I saw things first-hand and also had discussions with our Embassy officials. I made direct contact with our usual supplier of cocoa and he indicated that, at current prices, he will be unable to deliver more than €72,000 of raw materials per quarter until conditions improve. Simply, the supply of cocoa is restricted due to the current political situation in the host country and a bad harvest. Since my return home I have made extensive enquiries regarding possible alternative supplies, but they are not available in the short-term. We've just got to accept it for now!’
Una Carroll, the only daughter in the family, filled the role of company accountant. After obtaining a business studies degree she joined the family firm. Her role was to monitor progress against budget targets. Generally, the actual financial performance met the budget targets pretty well. Una knew from experience that as long as budgeted profit was higher than last year then everyone was happy. However, the budget setting process for each quarter was unsophisticated in that output levels were determined by amiable consensus among family members. Preference was usually given to the highest priced product type since this procedure maximized sales commission for the family members. After discussion she argued that ‘our budgets for the next quarter shall have to be carefully prepared’. She circulated basic cost and operating data for the forthcoming quarter, based on previous estimates (Exhibit 1).
Una continued ‘In my opinion there is little scope for any reduction in costs. We can't change, at least in the short term, our direct material costs. All our other production costs are already down to an absolute minimum. Sales commission is the only thing that we could effectively cut.’
Michael Carroll interjected, ‘No, I recommend that the sales commission be left alone. We're all in this venture together and I reckon we're going to have to sell our way out of our problem. We should keep our selling prices intact and we need to retain the incentive to sell as much as we can.’
Everyone agreed. Patrick Carroll, the eldest member of the family, who acted as the marketing manager, raised the possibility of maximum sales levels of each product, given that current selling prices were to be maintained, due to contracts already signed and said: ‘We must take into consideration that there is a limit on the amount of goods that we can sell at existing prices next quarter.’ Michael Carroll accepted that the point was valid. After much discussion, all family members agreed that the maximum sales value of each product at current prices for the forthcoming quarter would be as follows:
Subsequently, everyone at the meeting realized that the shortage of cocoa would restrict production so that the above (maximum) sales could not be achieved. Michael Carroll added, ‘I think we shall have to be more selective in what we produce in future. However, I recommend that we produce a minimum of 1,000 tins of each product during the forthcoming quarter. This would comply with legal agreements which we have already signed for the next quarter and also keep the company's products in the minds of the public. Una, now is the ideal time to put some of that theory of yours into practice. If you feel that there is a single, best way to utilize our production facilities in these circumstances now is the ideal time to let us know.’ Everyone agreed and the meeting adjourned. Una sighed and reached for her pencil and calculator.
Required:
1. Prepare a statement showing the most profitable production plan for Merrion Products Limited for the forthcoming quarter. Prepare an income statement to accompany your recommendation. Explain your workings.
2. Calculate the firm's break-even point for the forthcoming quarter, based on your calculations in 1. above. What fundamental assumptions have you made?
3. What is the ‘opportunity cost’, if any, associated with the minimum production of 1,000 tins of each product type?
4. Assuming it was possible to increase all selling prices by €7 per tin without influencing demand, would this price increase impact on your analysis? Explain. (It is not necessary to rework your optimal production plan)

Michael Carroll interjected, ‘No, I recommend that the sales commission be left alone. We're all in this venture together and I reckon we're going to have to sell our way out of our problem. We should keep our selling prices intact and we need to retain the incentive to sell as much as we can.’ Everyone agreed. Patrick Carroll, the eldest member of the family, who acted as the marketing manager, raised the possibility of maximum sales levels of each product, given that current selling prices were to be maintained, due to contracts already signed and said: ‘We must take into consideration that there is a limit on the amount of goods that we can sell at existing prices next quarter.’ Michael Carroll accepted that the point was valid. After much discussion, all family members agreed that the maximum sales value of each product at current prices for the forthcoming quarter would be as follows:
Merrion Products Limited is a company owned by the Carroll family. The company manufactures hand-made chocolate biscuits from imported South American cocoa, which are sold to a small number of large retail outlets in the local area. When the company was founded some years ago, a single plain chocolate biscuit (Type A) was manufactured and resulting profits were adequate to satisfy the family shareholders. A few years later, it was decided to introduce new chocolate biscuits, using the same cocoa, but refined in different ways to suit different consumer tastes. These additional products are referred to (hereunder) as Type B, C and D respectively and each are sold in the same size biscuit tin. The company is now the brand leader in the segment for home-made, quality biscuits made from real cocoa and the company has always been able to meet demand for its four products.
Not surprisingly, the audited financial statements of Merrion Products Limited indicated that the company generated satisfactory operating profits with strong cash flow. The various family members concentrated mainly on the administrative and selling side of the business. Each family member was paid a basic salary, and in addition, they all shared a sales commission of 10 per cent of total sales revenue for the year. Members of the Carroll family agree that the company's profitability was mainly attributable to two factors. The first factor was the high quality of its products with a guaranteed delivery date to various retail outlets. Michael Carroll, the managing director of the firm, often boasted that the number of customer complaints in any one year could
be counted on the fingers of one hand. The second reason for its success was due to subtle marketing and presentation so that each product type was perceived by potential customers as different. While the ingredients and production methods were similar, they were not considered complementary products, and each had their own brand loyalty. Thus, the sales of one product could fluctuate without affecting the sales of the other products, or the refusal of orders for one product would not lead to cancellation of orders for other product types.
The current problem
An important feature of each biscuit type was that the chocolate coating was made from the best South American cocoa available. Until recently this raw material was available in unlimited quantities and was purchased by Merrion Products quarterly in advance as required. However, recent political instability in the exporting country resulted in a restricted availability of cocoa. Michael Carroll, the managing director, called a meeting to discuss the problem and its impact on the budget for the forthcoming quarter.
At the start of the meeting Michael Carroll explained, ‘Unfortunately our worst suspicions have been confirmed. I saw things first-hand and also had discussions with our Embassy officials. I made direct contact with our usual supplier of cocoa and he indicated that, at current prices, he will be unable to deliver more than €72,000 of raw materials per quarter until conditions improve. Simply, the supply of cocoa is restricted due to the current political situation in the host country and a bad harvest. Since my return home I have made extensive enquiries regarding possible alternative supplies, but they are not available in the short-term. We've just got to accept it for now!’
Una Carroll, the only daughter in the family, filled the role of company accountant. After obtaining a business studies degree she joined the family firm. Her role was to monitor progress against budget targets. Generally, the actual financial performance met the budget targets pretty well. Una knew from experience that as long as budgeted profit was higher than last year then everyone was happy. However, the budget setting process for each quarter was unsophisticated in that output levels were determined by amiable consensus among family members. Preference was usually given to the highest priced product type since this procedure maximized sales commission for the family members. After discussion she argued that ‘our budgets for the next quarter shall have to be carefully prepared’. She circulated basic cost and operating data for the forthcoming quarter, based on previous estimates (Exhibit 1).
Una continued ‘In my opinion there is little scope for any reduction in costs. We can't change, at least in the short term, our direct material costs. All our other production costs are already down to an absolute minimum. Sales commission is the only thing that we could effectively cut.’
Michael Carroll interjected, ‘No, I recommend that the sales commission be left alone. We're all in this venture together and I reckon we're going to have to sell our way out of our problem. We should keep our selling prices intact and we need to retain the incentive to sell as much as we can.’
Everyone agreed. Patrick Carroll, the eldest member of the family, who acted as the marketing manager, raised the possibility of maximum sales levels of each product, given that current selling prices were to be maintained, due to contracts already signed and said: ‘We must take into consideration that there is a limit on the amount of goods that we can sell at existing prices next quarter.’ Michael Carroll accepted that the point was valid. After much discussion, all family members agreed that the maximum sales value of each product at current prices for the forthcoming quarter would be as follows:
Subsequently, everyone at the meeting realized that the shortage of cocoa would restrict production so that the above (maximum) sales could not be achieved. Michael Carroll added, ‘I think we shall have to be more selective in what we produce in future. However, I recommend that we produce a minimum of 1,000 tins of each product during the forthcoming quarter. This would comply with legal agreements which we have already signed for the next quarter and also keep the company's products in the minds of the public. Una, now is the ideal time to put some of that theory of yours into practice. If you feel that there is a single, best way to utilize our production facilities in these circumstances now is the ideal time to let us know.’ Everyone agreed and the meeting adjourned. Una sighed and reached for her pencil and calculator.
Required:
1. Prepare a statement showing the most profitable production plan for Merrion Products Limited for the forthcoming quarter. Prepare an income statement to accompany your recommendation. Explain your workings.
2. Calculate the firm's break-even point for the forthcoming quarter, based on your calculations in 1. above. What fundamental assumptions have you made?
3. What is the ‘opportunity cost’, if any, associated with the minimum production of 1,000 tins of each product type?
4. Assuming it was possible to increase all selling prices by €7 per tin without influencing demand, would this price increase impact on your analysis? Explain. (It is not necessary to rework your optimal production plan)

Subsequently, everyone at the meeting realized that the shortage of cocoa would restrict production so that the above (maximum) sales could not be achieved. Michael Carroll added, ‘I think we shall have to be more selective in what we produce in future. However, I recommend that we produce a minimum of 1,000 tins of each product during the forthcoming quarter. This would comply with legal agreements which we have already signed for the next quarter and also keep the company's products in the minds of the public. Una, now is the ideal time to put some of that theory of yours into practice. If you feel that there is a single, best way to utilize our production facilities in these circumstances now is the ideal time to let us know.’ Everyone agreed and the meeting adjourned. Una sighed and reached for her pencil and calculator. Required: 1. Prepare a statement showing the most profitable production plan for Merrion Products Limited for the forthcoming quarter. Prepare an income statement to accompany your recommendation. Explain your workings. 2. Calculate the firm's break-even point for the forthcoming quarter, based on your calculations in 1. above. What fundamental assumptions have you made? 3. What is the ‘opportunity cost’, if any, associated with the minimum production of 1,000 tins of each product type? 4. Assuming it was possible to increase all selling prices by €7 per tin without influencing demand, would this price increase impact on your analysis? Explain. (It is not necessary to rework your optimal production plan)


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> NuLife Limited is an investment holding company which operates through a number of subsidiaries and employs over 20,000 people. NuLife operates private hospital, primary healthcare, emergency medical services and renal care networks in South Africa. In a

> There are a number of large supermarket chains in South Africa which account for the majority of national retail food sales. They sell large quantities of groceries and other consumer goods, mostly on a self-service basis and increasingly via the online

> Air Gascogne operates daily round-trip flights on the Toulouse–Stockholm route using a fleet of three 747s, the Eclair des Cévennes, the Eclair des Vosges and the Eclair des Alpilles. The budgeted quantity of fuel for each

> Anna-Greta Lantto, the assistant controller of Kiruna AB had recently prepared the following quality report comparing 2018 and 2017 quality performances. Just two days after preparing the report, Lars Törnman, the controller, had called Lant

> Carmody Ltd sells 300 000 V262 valves to the car and truck industry. Carmody has a capacity of 110 000 machine-hours and can produce three valves per machine-hour. V262’s contribution margin per unit is €8. Carmody sel

> Braganza manufactures and sells 20 000 copiers each year. The variable and fixed costs of reworking and repairing copiers are as follows: Braganza’s engineers are currently working to solve the problem of copies being too light or too d

> MikkeliOy has three operating divisions. The managers of these divisions are evaluated on their divisional operating profit, a figure that includes an allocation of corporate overhead proportional to the revenues of each division. The operating profit st

> The Portimão Division of AmicaLda sells car batteries. Amica’s corporate management gives Portimão management considerable operating and investment autonomy in running the division. Amica is considering how it should compensate Manuel Belem, the general

> Thor-Equip AS specialises in the manufacture of medical equipment, a field that has become increasingly competitive. Approximately two years ago, Knut Solbær, president of Thor-Equip, decided to revise the bonus plan (based, at the time, e

> Serra-Mica Srl is a maker of ceramic coffee cups. It imprints company logos and other sayings on the cups for both commercial and wholesale markets. The firm has the capacity to produce 3 000 000 cups per year, but the recession has cut production and sa

> Salvador SA assembles motorcycles and uses long-run (defined as 3–5 years) average demand to set the budgeted production level and costs for pricing. Prices are then adjusted only for large changes in assembly wage rates or direct mater

> Faulkenheim GmbH is a manufacturer of tool and die machinery. Faulkenheim is a vertically integrated company that is organized into two divisions. The Frankfurt Steel Division manufactures alloy steel plates. The Tool and Die Machinery Division uses the

> 1. Discuss the conditions under which the introduction of ABC is likely to be most eective, paying particular attention to: product mix; the significance of overheads and the ABC method of charging costs; the availability of information collection proced

> Récré-Gaules SARL produces and distributes a wide variety of recreational products. One of its divisions, the Idefix Division, manufactures and sells ‘menhirs’, which are very popular with cro

> Refer to the information in Exercise 18.17. Suppose that the Mining Division is not required to transfer its yearly output of 400 000 units of toldine to the Metals Division. Required 1. From the standpoint of Escuelas, SA, as a whole, what quantity of

> Escuelas SA has two divisions. The Mining Division makes toldine, which is then transferred to the Metals Division. The toldine is further processed by the Metals Division and is sold to customers at a price of €150 per unit. The Mining

> Ilmajoki-Lumber Oy has a Raw Lumber Division and Finished Lumber Division. The variable costs are: ● Raw Lumber Division: €100 per 100 board-meters of raw lumber. ● Finished Lumber Division: €125 per 100 board-meters of finished lumber. Assume that there

> Refer to Exercise 18.13. Assume that Division A can sell the 1000 units to other customers at €155 per unit with variable marketing costs of €5 per unit. Required Determine whether Gustavsson will benefit if Division C purchases the 1000 components fr

> Gustavsson AB, manufacturer of tractors and other heavy farm equipment, is organized along decentralized lines, with each manufacturing division operating as a separate profit centre. Each divisional manager has been delegated full authority on all decis

> Montaigne-Chimie SA consists of seven operating divisions, each of which operates independently. The operating divisions are supported by a number of support divisions such as R&D, labor relations and environmental management. The environmental managemen

> SBA is a company that produces televisions and components for televisions. The company has two divisions, Division S and Division B.Division S manufactures components for televisions. Division S sells components to division B and to external customers. D

> AA and BB are two divisions of the ZZ Group. The AA division manufactures electrical components, which it sells to other divisions and external customers.The BB division has designed a new product, Product B, and has asked AA to supply the electrical com

> A company, which operates from a number of different locations, uses a system of centralized purchasing. The directors of the company are considering whether to change to a system of decentralized purchasing. Required Explain the benefits that may res

> Assume all the information in Exercise 12.15. Marcel has just received some bad news. A foreign competitor has introduced products very similar to P-41 and P-63. Given their announced selling prices, he estimates the P-41 clone to have a manufacturing co

> P Ltd has two divisions, Q and R that operate as profit centers. Division Q has recently been set up to provide a component (Comp1) which division R uses to produce its product (ProdX). Prior to division Q being established, division R purchased the comp

> The ZZ Group has two divisions, X and Y. Each division produces only one type of product: X produces a component, C and Y produces a finished product, FP. Each FP needs one C. It is the current policy of the group for C to be transferred to Division Y at

> ZP Plc operates two subsidiaries, X and Y. X is a component manufacturing subsidiary and Y is an assembly and final product subsidiary. Both subsidiaries produce one type of output only. Subsidiary Y needs one component from Subsidiary X for every unit o

2.99

See Answer