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Question: We are currently in the middle of


We are currently in the middle of the connected car revolution, a vehicle equipped with smart sensors, Internet access, and a number of information systems that make driving easy, intelligent, and safe. Connected cars share information with individuals inside and outside the car via smart networks in a seamless and safe manner. Connected cars have the power of 20 modern PCs and contain more than 100 million lines of code that can process up to 25 gigabytes of data in an hour. From automobile manufacturers to software vendors to telecommunication companies, everyone is excited about the connected car phenomenon. Connected cars are not some futuristic auto technology; in fact, the connected car is already on the market and generating significant revenue for car makers and technology companies. A few benefits of the connected car include:
■ Driver and passenger safety are the key benefits of a connected car, which warn the driver of external hazards and internal responses of the vehicle to hazards. The central monitoring system tracks multiple sensors for warning signs and indications related to the health of the car. It can even check external weather conditions and hazardous road conditions to alert the drivers in time.
■ Car crashes are the leading cause of death for U.S. teens, and speeding is a contributing factor in about a third of those crashes. Mom and Dad cannot always be there to influence their teen driver’s judgment, but a new application developed for Hyundai’s in-car infotainment system allows parents to monitor and set restrictions on the car’s speed, hours of operation and where it travels. If the driver exceeds a preset speed limit, for example, the parent will receive an alert via text, email, and, soon, a mobile app. The teenage driver also will see a notification on the vehicle’s multimedia screen.
■ Connected cars take the infotainment to the next level by delivering popular content to the passengers. Today, car entertainment is mostly confined to FM radio and Bluetooth connectivity. With the availability of high-speed networks, popular streaming services such as Pandora, Spotify, and Hulu become available. Consumers will have a huge choice of digital content.
■ Apple and Google are competing to becoming the brain behind in-car infotainment. Apple’s Car Play embeds familiar iOS experience in the dashboard, which gives access to a variety of thirdparty apps available in the App Store. Android Auto can stream music from Google Play Music straight into your car. It also makes it easy to access your favorite apps and content in the car. Passengers can purchase or rent media on the go. Consumers can use familiar voice-activated technologies such as Siri and Google Now to interact with the infotainment system. Amazon is partnering with Ford to bring its popular Alexa engine to the car.
■ Connected cars allow the driver to reach a destination quickly, safely, and in a cost-efficient manner. By communicating with the traffic signals and the road infrastructure, a connected car can slow down before reaching ……

Required:
1. Identify how a connected car consolidates, drills down, and slices and dices data to help drivers
make better decisions.
2. Explain how connected cars are using cloud computing.
3. Argue for or against the following statement: Technology companies will invade driver privacy by collecting data from connected cars without the consent of the drivers.
4. Why is CRM important to the technology companies, automobile manufacturers, and telecommunication companies all competing for the connected car market? How can they use CRM to improve sales?
5. Explain how connected cars can use robotics to improve the supply chain.
6. Identify how connected cars can impact the supply chain.


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