Questions from Advertising and Promotion

Q: Policy makers are concerned that some bloggers may not be disclosing the

Policy makers are concerned that some bloggers may not be disclosing the fact that they are being compensated for product or brand endorsements. Explain why they may be concerned about this and how it...

Q: The growth of Facebook has had a major impact on the way

The growth of Facebook has had a major impact on the way advertisers attempt to reach their customers. Discuss how Facebook has changed the media environment, citing examples.

Q: Discuss why mobile has become an attractive medium for advertisers. Provide

Discuss why mobile has become an attractive medium for advertisers. Provide examples of how companies have used mobile

Q: There are indications that the popularity of blogs may have already reached

There are indications that the popularity of blogs may have already reached the maturity stage. Take a position as to whether this is true or not, providing examples to support your opinion

Q: A trend among advertisers is to make more use of consumer generated

A trend among advertisers is to make more use of consumer generated commercials to be placed on You-Tube and similar sites. Discuss some of the advantages and disadvantages of employing this strategy....

Q: Discuss the role of integrated marketing communications in the marketing program for

Discuss the role of integrated marketing communications in the marketing program for a brand such as Charmin. Discuss how Procter & Gamble uses various IMC tools to market Charmin and maintain its pos...

Q: Evaluate Procter & Gamble's decision to make digital and social media such

Evaluate Procter & Gamble's decision to make digital and social media such an important part of the IMC program for Charmin. Why do you think P&G has been successful in using social media in the IMC p...

Q: Discuss how one of the consumer response models presented in Figure 5

Discuss how one of the consumer response models presented in Figure 5-5 could be used by a company such could be used by a company such as Apple in planning for the introduction of a new product such...

Q: Discuss the role integrated marketing communications plays in the marketing program of

Discuss the role integrated marketing communications plays in the marketing program of companies and organizations. Discuss some of the ways the use of the various promotional mix tools has changed ov...

Q: Discuss some of the ways technology is making it possible for consumers

Discuss some of the ways technology is making it possible for consumers to avoid advertising messages and the impact this is having on the advertising and media industries.