Questions from Advertising and Promotion

Q: Content sponsorship has been on the increase in a variety of mediums

Content sponsorship has been on the increase in a variety of mediums. Give examples of sponsorships in different media and explain why their use is increasing.

Q: Explain why marketers have increased their use of product placements and integrations

Explain why marketers have increased their use of product placements and integrations. Do you think that product placements and integrations are effective? Explain your answer.

Q: Digital advertising media seem to be more and more effective, but

Digital advertising media seem to be more and more effective, but at the same time, more and more controversial. Explain why both of these situations have arisen.

Q: Why has the use of guerrilla marketing been on the increase?

Why has the use of guerrilla marketing been on the increase? Take a position as to whether or not this form of marketing has become controversial, and explain whether or not this criticism is warrante...

Q: What is an infomercial? What are some of the reasons that

What is an infomercial? What are some of the reasons that infomercials have been so successful? Which types of products and services do you think are likely to be candidates for successful infomercial...

Q: Discuss the various elements of the communications process.

Discuss the various elements of the communications process.

Q: While a very effective medium, direct marketing also has a number

While a very effective medium, direct marketing also has a number of distinct disadvantages. Discuss some of these, and what marketers could do to decrease them.

Q: Explain the role that direct marketing can play in the IMC program

Explain the role that direct marketing can play in the IMC program. Can direct marketing be used for anything other than a behavioral response? If so, give examples.

Q: What is the future of the traditional home shopping channels like QVC

What is the future of the traditional home shopping channels like QVC and HSN? Given the decline in television viewership, what will these channels have to do to survive?

Q: Some marketers believe that traditional catalogs are on the way out and

Some marketers believe that traditional catalogs are on the way out and that they will be replaced by digital catalogs. Explain why digital catalogs will or will not drive the traditional catalog into...