Questions from Advertising and Promotion

Q: The Association for Magazine Media promotes the value of advertising in traditional

The Association for Magazine Media promotes the value of advertising in traditional print magazines by citing research showing that print advertising is superior to online ads with regard to its abili...

Q: Discuss some of the reasons why marketers advertise in college newspapers.

Discuss some of the reasons why marketers advertise in college newspapers. Analyze the types of companies that advertise in the newspaper published by your university.

Q: What are the major challenges facing the newspaper industry and the use

What are the major challenges facing the newspaper industry and the use of newspapers as advertising medium? How can newspapers respond to these challenges?

Q: Discuss some recent examples of product placements and/or integrations

Discuss some recent examples of product placements and/or integrations. Describe the context in which they were used, and how they intended to reach their target markets. Explain where these placement...

Q: The text discusses the use of cultural anthropology to understand consumer behaviors

The text discusses the use of cultural anthropology to understand consumer behaviors. Why is it necessary for marketers to use alternative approaches to consumer behavior?

Q: What are some of the advantages and disadvantages of promotional products?

What are some of the advantages and disadvantages of promotional products? What are some of the situations in which promotional products may be most valuable to marketers?

Q: Place-based advertising has continued to expand to a variety of

Place-based advertising has continued to expand to a variety of locations. Discuss some of the advantages and disadvantages of this medium.

Q: What is in store for the Yellow Pages? Will this medium

What is in store for the Yellow Pages? Will this medium continue to survive in the future? Explain what the Yellow Pages must do to continue to exist.

Q: Discuss some of the advantages and disadvantages of branded entertainment and give

Discuss some of the advantages and disadvantages of branded entertainment and give examples of both good and bad uses of this medium.

Q: There are some who predict that traditional outdoor ads like billboards may

There are some who predict that traditional outdoor ads like billboards may soon cease to exist, in part due to the rapid growth of digital signage. Take a position in support or opposition to this pr...