Questions from Advertising and Promotion

Q: Discuss the digital disruption that is impacting the traditional print media of

Discuss the digital disruption that is impacting the traditional print media of newspapers and magazines. Do you think magazine and newspaper publications can respond to these changes and attract and...

Q: Find a copy of a national newspaper such as USA TODAY or

Find a copy of a national newspaper such as USA TODAY or your local newspaper and analyze the types of companies that are advertising in it and how they vary by section. Why do you think these compani...

Q: What are some of the reasons there has been such a dramatic

What are some of the reasons there has been such a dramatic decline in the readership of newspapers? What might newspaper publishers do to address this problem?

Q: Recently there has been a great deal of attention paid to environmental

Recently there has been a great deal of attention paid to environmental issues resulting in a number of companies embarking on “green” campaigns. Discuss some of the reasons as to why companies are de...

Q: What are some of the advantages online newspapers have for advertisers?

What are some of the advantages online newspapers have for advertisers? Find the online media kit of a newspaper and analyze how the publisher is promoting the digital edition to prospective advertise...

Q: The chapter opener discusses the Print Magazine Sales Guarantee that is being

The chapter opener discusses the Print Magazine Sales Guarantee that is being used by a number of major magazine media companies to encourage advertisers to run ads in print editions of their publicat...

Q: Discuss the role of magazines as part of an advertiser’s media strategy

Discuss the role of magazines as part of an advertiser’s media strategy. What are the advantages and limitations of magazines?

Q: What is meant by native advertising? Do you think it is

What is meant by native advertising? Do you think it is appropriate for advertisers to run native ads that appear to be editorial content rather than sponsored advertising? Why or why not?

Q: If you were purchasing magazine advertising space for a marketer of running

If you were purchasing magazine advertising space for a marketer of running shoes such as Nike, Ascis or New Balance what factors would you consider? Would your media plan be limited to running magazi...

Q: IMC Perspective 12-1 discusses how Playboy Enterprises is trying to

IMC Perspective 12-1 discusses how Playboy Enterprises is trying to rebrand Playboy magazine in order to attract male millennials and the advertisers trying to reach them. Do you think the company wil...