Questions from Advertising and Promotion

Q: Discuss the way Nielsen measures the listening audience for radio stations.

Discuss the way Nielsen measures the listening audience for radio stations. Do you think the rating methods are providing reliable measures of radio audiences?

Q: Discuss how radio stations, as well as advertisers, can deal

Discuss how radio stations, as well as advertisers, can deal with the clutter problem on radio and draw attention to their commercials.

Q: Why is understanding consumer behavior of such importance to marketers? Give

Why is understanding consumer behavior of such importance to marketers? Give examples of how marketers apply their understanding of consumer behavior to their marketing strategies.

Q: Discuss the advantages and limitations of television as an advertising medium and

Discuss the advantages and limitations of television as an advertising medium and how these factors affect its use by major national advertisers as well as smaller local companies.

Q: IMC Perspective 11-1 discusses how intercollegiate athletic programs have become

IMC Perspective 11-1 discusses how intercollegiate athletic programs have become very dependent on revenue from broadcast rights for football and basketball games. Discuss the reasons behind the growi...

Q: Discuss how digital and social media are influencing the way people watch

Discuss how digital and social media are influencing the way people watch television. What are some of the ways television advertisers can leverage social media to work to their advantage?

Q: What are the various options available to advertisers for purchasing advertising time

What are the various options available to advertisers for purchasing advertising time on television? How does the use of these options differ for national versus local advertisers?

Q: Evaluate the use of sweeps ratings periods as a method for measuring

Evaluate the use of sweeps ratings periods as a method for measuring local television viewing audiences. Do you feel think sweeps ratings provide reliable and valid estimates of local television viewi...

Q: Discuss recent developments in the measurement of television viewing audiences and their

Discuss recent developments in the measurement of television viewing audiences and their implications for advertisers. Do you think advertisers should have to pay for viewers who watch TV shows on a t...

Q: What is a commercial rating and how does this measure differ from

What is a commercial rating and how does this measure differ from a program rating? Discuss why advertisers and media planners prefer commercial ratings rather than program ratings.