Questions from Business Foundation

Q: Describe the steps involved in the MBO process.

Describe the steps involved in the MBO process.

Q: How does employee participation increase motivation?

How does employee participation increase motivation?

Q: Is it a good strategy to focus most marketing efforts on the

Is it a good strategy to focus most marketing efforts on the most profitable customers?

Q: Is marketing information as important to small firms as it is to

Is marketing information as important to small firms as it is to larger firms? Explain.

Q: How does the marketing environment affect a firm’s marketing strategy?

How does the marketing environment affect a firm’s marketing strategy?

Q: How is a marketing-oriented firm different from a production-

How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?

Q: What new information technologies are changing the ways that marketers keep track

What new information technologies are changing the ways that marketers keep track of business trends and customers?

Q: Compare and contrast the characteristics of price and non-price competition

Compare and contrast the characteristics of price and non-price competition.

Q: What are the five major categories of pricing strategies? Give at

What are the five major categories of pricing strategies? Give at least two examples of specific strategies that fall into each category.

Q: Why do marketers need to understand buying behavior?

Why do marketers need to understand buying behavior?