Questions from Consumer Behavior

Q: In terms of consumer behavior, are the world’s countries and their

In terms of consumer behavior, are the world’s countries and their cultures becoming more similar or more different? Discuss.

Q: What is cross-cultural consumer analysis? How can a multinational

What is cross-cultural consumer analysis? How can a multinational company use cross-cultural research to design each factor in its marketing mix? Illustrate your answer with examples.

Q: How would you segment the market of consumers who would like to

How would you segment the market of consumers who would like to order Oakley sunglasses online? Explain your answer.

Q: What are the advantages and disadvantages of global promotional strategies?

What are the advantages and disadvantages of global promotional strategies?

Q: What are the advantages and disadvantages of localized promotional strategies?

What are the advantages and disadvantages of localized promotional strategies?

Q: Give three examples of linguistic problems that companies have faced during marketing

Give three examples of linguistic problems that companies have faced during marketing in global markets and describe how these problems could have been avoided.

Q: Give three examples of product problems that companies have faced during marketing

Give three examples of product problems that companies have faced during marketing in global markets and describe how these problems could have been avoided.

Q: An American company is considering introducing yogurt in Japan. What cultural

An American company is considering introducing yogurt in Japan. What cultural aspects should the company study before deciding whether or not to do so?

Q: Coca-Cola is considering introducing very small bottles of its product

Coca-Cola is considering introducing very small bottles of its product in Brazil. These would cost less than bottled water. Discuss whether or not the company should do so.

Q: As shown earlier, Hong Kong’s Chinese spend more on clothing than

As shown earlier, Hong Kong’s Chinese spend more on clothing than any other nation. Research Hong Kong’s culture and geographic location and explain why they do so.