Questions from Consumer Behavior

Q: There are a few sampling methods in use. Which of the

There are a few sampling methods in use. Which of the preferred ones feature a randomized component?

Q: Quantitative research methods are often the preferred method of choice for many

Quantitative research methods are often the preferred method of choice for many analyses. Explain why.

Q: How is the understanding of consumers’ perceptions of a product’s attributes used

How is the understanding of consumers’ perceptions of a product’s attributes used to position a brand within that product category?

Q: What is the relationship between benefit segmentation and positioning?

What is the relationship between benefit segmentation and positioning?

Q: Why do marketers have to reposition their brands? Illustrate with examples

Why do marketers have to reposition their brands? Illustrate with examples.

Q: How might retailers reevaluate the segmentation base of social class during a

How might retailers reevaluate the segmentation base of social class during a recession? What kinds of tactics might they use, and how might this help the customer and the retailer?

Q: Describe the relationship between behavioral targeting and predictive analytics.

Describe the relationship between behavioral targeting and predictive analytics.

Q: Discuss the advantages and disadvantages of using demographics as a basis for

Discuss the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and psychographics be used together to segment markets? Illustrate your answer with a speci...

Q: Some marketers consider benefit segmentation as the segmentation approach most consistent with

Some marketers consider benefit segmentation as the segmentation approach most consistent with the marketing concept. Do you agree or disagree with this view? Why?

Q: How is market segmentation, targeting, and positioning interrelated? Illustrate

How is market segmentation, targeting, and positioning interrelated? Illustrate how these three concepts can be used to develop a marketing strategy for a product of your choice.