Questions from Consumer Behavior

Q: Neutrogena, the cosmetic company, has introduced a new line of

Neutrogena, the cosmetic company, has introduced a new line of shaving products for men. How can the company use stimulus generalization to market these products? Is instrumental conditioning applicab...

Q: Define the following memory structures: sensory store, short-term

Define the following memory structures: sensory store, short-term store (working memory), and long-term store. Discuss how each of these concepts can be used in the development of an advertising strat...

Q: For each of the following products, identify the segmentation base that

For each of the following products, identify the segmentation base that you consider to be the best for targeting consumers: (a) biscuits (b) shampoo (c) wireless broadband (d) holidays. Explain your...

Q: How does information overload affect the consumer’s ability to comprehend an ad

How does information overload affect the consumer’s ability to comprehend an ad and store it in his or her memory?

Q: Discuss the differences between low- and high-involvement media.

Discuss the differences between low- and high-involvement media. How would you apply the knowledge of hemispheric lateralization to the development of TV commercials and print advertisements?

Q: Why are both attitudinal and behavioral measures important in measuring brand loyalty

Why are both attitudinal and behavioral measures important in measuring brand loyalty?

Q: What is the relationship between brand loyalty and brand equity? What

What is the relationship between brand loyalty and brand equity? What roles do both concepts play in the development of marketing strategies?

Q: How can marketers use measures of recognition and recall to study the

How can marketers use measures of recognition and recall to study the extent of consumer learning?

Q: Explain how situational factors are likely to influence the degree of consistency

Explain how situational factors are likely to influence the degree of consistency between attitudes and behavior.

Q: Because attitudes are learned predispositions to respond, why don’t marketers and

Because attitudes are learned predispositions to respond, why don’t marketers and consumer researchers just measure purchase behavior and forget attitudes?