Questions from Consumer Behavior

Q: Explain a person’s attitude toward visiting Disney World in terms of the

Explain a person’s attitude toward visiting Disney World in terms of the tri-component attitude model.

Q: How can the marketer of a “nicotine patch” (a

How can the marketer of a “nicotine patch” (a device which assists individuals to quit smoking) use the theory of trying to segment its market? Using this theory, identify two segments that the market...

Q: Explain how the product manager of a breakfast cereal might change consumer

Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: (a) changing beliefs about the brand (b) changing beliefs about competing brands (...

Q: Discuss the interrelationships among customer expectations and satisfaction, perceived value,

Discuss the interrelationships among customer expectations and satisfaction, perceived value, and customer retention. Why is customer retention essential?

Q: The Department of Transportation of a large city is planning an advertising

The Department of Transportation of a large city is planning an advertising campaign that encourages people to switch from private cars to mass transit. Give examples of how the department can use the...

Q: Should the marketer of a popular computer graphics program prefer consumers to

Should the marketer of a popular computer graphics program prefer consumers to make internal or external attributions? Explain your answer.

Q: A college student has just purchased a new Apple iPad. What

A college student has just purchased a new Apple iPad. What factors might cause the student to experience post-purchase dissonance? How might the student try to overcome it? How can the retailer who s...

Q: Explain the differences between feedback from interpersonal communications and feedback from impersonal

Explain the differences between feedback from interpersonal communications and feedback from impersonal communications. How can the marketer obtain and use each kind of feedback?

Q: List and discuss the effects of psychological noise on the communications process

List and discuss the effects of psychological noise on the communications process. What strategies can a marketer use to overcome psychological noise?

Q: Discuss the strategic differences between traditional media channels and new media.

Discuss the strategic differences between traditional media channels and new media.