Questions from Consumer Behavior

Q: Compare broadcasting and narrowcasting and explain why marketers are moving away from

Compare broadcasting and narrowcasting and explain why marketers are moving away from using broadcasting into narrowcasting and addressable marketing.

Q: How can marketers construct and transmit addressable ads?

How can marketers construct and transmit addressable ads?

Q: Should marketers use more body copy than artwork in print ads?

Should marketers use more body copy than artwork in print ads? Explain your answer.

Q: For what kinds of audiences would you consider using comparative advertising?

For what kinds of audiences would you consider using comparative advertising? Why?

Q: How can marketers use technology to improve customer retention and enhance their

How can marketers use technology to improve customer retention and enhance their bonds with customers?

Q: What are the advantages and disadvantages of using humor in advertising?

What are the advantages and disadvantages of using humor in advertising?

Q: Why and how must marketers use fear appeals in advertising cautiously?

Why and how must marketers use fear appeals in advertising cautiously?

Q: Do sexual appeals work better than other appeals? Explain your answer

Do sexual appeals work better than other appeals? Explain your answer and illustrate with examples.

Q: How is communications feedback related to measurement of persuasion and sales effects

How is communications feedback related to measurement of persuasion and sales effects?

Q: A marketer of a new car model launched with commercials during the

A marketer of a new car model launched with commercials during the Super Bowl intends to use attitudinal measures, as well as day-after recall tests, to estimate the commercials’ effectiveness. How s...