Questions from Consumer Behavior

Q: Strategically speaking, why is impression-based targeting better than segment

Strategically speaking, why is impression-based targeting better than segment-based targeting?

Q: Describe Google’s role in advertising online.

Describe Google’s role in advertising online.

Q: List and describe four advantages of social media over traditional media.

List and describe four advantages of social media over traditional media.

Q: Compare the advantages and disadvantages of the following measurement techniques: Google

Compare the advantages and disadvantages of the following measurement techniques: Google Analytics, media exposure effects, and Nielsen’s cross-platform measures.

Q: List and describe two advantages and two disadvantages of mobile advertising.

List and describe two advantages and two disadvantages of mobile advertising.

Q: Discuss the role of the social and behavioral sciences in developing the

Discuss the role of the social and behavioral sciences in developing the consumer decision-making model.

Q: Why has advertising on network TV and in magazines been steadily declining

Why has advertising on network TV and in magazines been steadily declining?

Q: Why is an opinion leader a more credible source of product information

Why is an opinion leader a more credible source of product information than an advertisement for the same product? Are there any circumstances in which information from advertisements is likely to be...

Q: What are reference groups? List and discuss at least four groups

What are reference groups? List and discuss at least four groups that influence your purchases. For each group, indicate whether its major influence is comparative or normative and explain your answer...

Q: What is the difference between membership groups and symbolic groups?

What is the difference between membership groups and symbolic groups?