Questions from Consumer Behavior

Q: For each of these products—chocolate bars and cereals—describe

For each of these products—chocolate bars and cereals—describe how marketers can apply their knowledge of differential threshold to packaging, pricing, and promotional claims during periods of (a) ri...

Q: Describe how technology enhances the exchange between marketers and consumers.

Describe how technology enhances the exchange between marketers and consumers.

Q: Does subliminal advertising work? Support your view.

Does subliminal advertising work? Support your view.

Q: How do advertisers use contrast to make sure that their ads are

How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the...

Q: What are the implications of figure-and-ground relationships for

What are the implications of figure-and-ground relationships for print ads and for online ads? How can the figure-and-ground construct help or interfere with the communication of advertising messages?...

Q: Why do marketers sometimes reposition their products or services? Illustrate your

Why do marketers sometimes reposition their products or services? Illustrate your answers with examples.

Q: Why is it more difficult for consumers to evaluate the effective quality

Why is it more difficult for consumers to evaluate the effective quality of services than the quality of products?

Q: Discuss the roles of extrinsic cues and intrinsic cues in the perceived

Discuss the roles of extrinsic cues and intrinsic cues in the perceived quality of: (a) wines (b) restaurants (c) cell phones (d) graduate education.

Q: How can the principles of (a) classical conditioning theory

How can the principles of (a) classical conditioning theory (b) instrumental conditioning theory be applied to the development of marketing strategies?

Q: Describe in learning terms the conditions under which family branding is a

Describe in learning terms the conditions under which family branding is a good policy and those under which it is not.