Questions from Consumer Behavior

Q: Regent Seven Seas Cruises and Royal Caribbean International are two companies in

Regent Seven Seas Cruises and Royal Caribbean International are two companies in the vacation and travel industry. After looking at their websites, describe the kind of consumers that each company is...

Q: Mobile service providers segment their customers based on several variables. What

Mobile service providers segment their customers based on several variables. What are some of these variables? Identify five benefits that mobile users might seek that could be used for targeting this...

Q: Discuss the statement “marketers don’t create needs; needs pre-

Discuss the statement “marketers don’t create needs; needs pre-exist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can they arouse consumer needs? If yes, how?

Q: Consumers have both innate and acquired needs. Give examples of each

Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same purchase can serve to fulfill either or both kinds of needs.

Q: Think of a product or service of your choice. Now enumerate

Think of a product or service of your choice. Now enumerate ways in which it could be marketed to target consumers as both an approach object and an avoidance object. Cite appropriate examples.

Q: Maslow’s hierarchy of needs begins with the primacy of physiological needs and

Maslow’s hierarchy of needs begins with the primacy of physiological needs and puts self-actualization at the top of the pyramid. Some academics have claimed that this theory is flawed. Discuss why th...

Q: How can marketers use consumers’ failures to achieve goals in developing promotional

How can marketers use consumers’ failures to achieve goals in developing promotional appeals for specific products and services? Give examples.

Q: For each of the following products, select one level from Maslow’s

For each of the following products, select one level from Maslow’s hierarchy of human needs. Describe how you would use the need you selected in promoting the product to a market segment of your choic...

Q: What are the features of qualitative research, and what are the

What are the features of qualitative research, and what are the techniques used to undertake this type of research?

Q: a. How do researchers identify and “measure” human motives

a. How do researchers identify and “measure” human motives? Give examples. b. Does motivational research differ from quantitative research? Discuss. c. What are the strengths and weaknesses of motivat...