Questions from Consumer Behavior

Q: To what extent is technology an aspect of social class? Does

To what extent is technology an aspect of social class? Does it require its own social group?

Q: You are the owner of two furniture stores: one catering to

You are the owner of two furniture stores: one catering to upper-middle-class consumers and the other to lower-class consumers. How do social class differences influence each store’s: (a) product line...

Q: In what ways do the three forms of cultural learning differ from

In what ways do the three forms of cultural learning differ from one another? How can each be used effectively in marketing and advertisements?

Q: The Citrus Growers of America are planning a promotional campaign to encourage

The Citrus Growers of America are planning a promotional campaign to encourage the drinking of orange and grapefruit juices in the late afternoons – an occasion when many people reach for a soft drink...

Q: For each of the following products and activities listed below:

For each of the following products and activities listed below: a. List two relevant core values and explain your choices. b. Describe how each value either encourages or discourages buying the prod...

Q: Why is the Internet a relevant source of health and fitness information

Why is the Internet a relevant source of health and fitness information for people, and how can it be used for marketing purposes in this area?

Q: Do the intended consumers react differently to green products depending on their

Do the intended consumers react differently to green products depending on their countries of origin? If so, why?