Questions from Consumer Behavior

Q: How can companies strategically use buzz agents and viral marketing? Illustrate

How can companies strategically use buzz agents and viral marketing? Illustrate with examples.

Q: Compare the advantages and disadvantages of the four methods of measuring opinion

Compare the advantages and disadvantages of the four methods of measuring opinion leadership.

Q: How can marketers use social networks, brand communities, and weblogs

How can marketers use social networks, brand communities, and weblogs to locate new customers and target them?

Q: List and discuss factors that affect the credibility of formal communications sources

List and discuss factors that affect the credibility of formal communications sources of product information. What factors influence the perceived credibility of informal communications sources?

Q: You are the marketing vice president of a large soft-drink

You are the marketing vice president of a large soft-drink company. Your company’s advertising agency is in the process of negotiating a contract to employ a superstar female singer to promote your pr...

Q: What are the implications of the sleeper effect for the selection of

What are the implications of the sleeper effect for the selection of spokespersons and the scheduling of advertising messages?

Q: What is market segmentation? How is the practice of market segmentation

What is market segmentation? How is the practice of market segmentation related to the marketing concept?

Q: Amazon has introduced a new electronic reader that is more expensive than

Amazon has introduced a new electronic reader that is more expensive than previous models but has many more features. How can the company use the adopter categories in marketing this product?

Q: Why do marketing researchers use objective, rather than subjective, measures

Why do marketing researchers use objective, rather than subjective, measures of social class?

Q: Which status related variable—occupation, education or income—is

Which status related variable—occupation, education or income—is the most appropriate segmentation base for: (a) family vacations (b) opera subscriptions (c) subscribing to online.wsj.com (d) shoppin...